SOURCE: Market Leader, Inc.

Market Leader, Inc.

July 01, 2013 08:00 ET

Market Leader Integrates Targeted Mailing Lists for More Effective Direct Mail Campaigns

New Enhancement to Its Smart Lead Technology Helps Real Estate Professionals Easily Generate Leads and Build Their Brand With Targeted Lists of Buyers and Sellers

KIRKLAND, WA--(Marketwired - Jul 1, 2013) - Market Leader (NASDAQ: LEDR), a leader in online marketing and technology solutions for real estate professionals, has made reaching prospective local sellers and buyers with direct mail as quick and easy as a few clicks. 

With this latest addition to Market Leader's Smart Lead Technology, customers can now send postcards and other direct mail campaigns to precisely those homeowners they want to target via integrated mailing lists that can be filtered by ZIP code, homeowner demographic information, value of the home, length of time in the home and much more.

More than 75 percent of real estate professionals use direct mail as part of their marketing efforts, according to a 2012 Market Leader and ActiveRain survey, despite the typical expense of blanketing an entire neighborhood. Market Leader's new Mailing List feature solves this with easy-to-use, customized filters to make the lists cost-effective by enabling professionals to target just the consumers they most want to reach.

"For 13 years, Market Leader has been delivering innovations that enable real estate professionals to successfully grow and manage their businesses," said Ian Morris, CEO of Market Leader. "We're excited by this latest enhancement to our software that helps our customers cost-effectively generate leads and build their brand all with just a few clicks." 

Market Leader is the only real estate marketing company with Smart Lead Technology, and today's new release is the latest in a series of powerful new tools for real estate professionals to build their business. Market Leader Mobile was released a few weeks ago, empowering agents to respond on-the-go from their smartphones and mobile devices to engage their contacts with emails, calls, marketing campaigns, and to-dos. Just last week Market Leader launched new technology that enables agents to automatically capture leads from major real estate sites.

With its Smart Lead Technology, Market Leader provides real estate professionals with powerful benefits and insights for all leads, from any device, anytime, significantly increasing customer engagement and conversion rates.

"Direct mail has been too time-intensive and hit-or-miss in the past, but Market Leader puts everything I need -- the lists, the creative and the targeted mailing capabilities -- all in one place," said Christina Ehli, a real estate agent with Keller Williams Realty in Brighton, MI. "I'm using direct mail now to announce recent listings and sales, contact prospective sellers, and invite surrounding prospects to my open houses. It's a critical part of my farming and customer acquisition efforts."

To learn more about Market Leader's Smart Lead Technology, the new mailing list and direct mail features, please visit

About Market Leader

Market Leader, founded in 1999, provides innovative online technology and marketing solutions for real estate professionals across the United States and Canada. The company serves more than 135,000 real estate agents, brokerages and franchisors, offering complete end-to-end solutions that enable them to grow and manage their businesses. Market Leader customers earn more than twice the median income of the typical NAR member. Market Leader's subscription-based real estate marketing software -- including websites, contact management, a marketing center, and lead generation services -- is powered by Smart Lead Technology, and helps customers generate a steady stream of prospects, plus provides the systems and training they need to convert those prospects into clients. In addition, the company's national consumer real estate sites give its customers access to millions of future home buyers and sellers, while providing consumers with free access to the information they seek.

For more information on Market Leader visit

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