SOURCE: Market Leader, Inc.

Market Leader, Inc.

January 10, 2011 12:00 ET

Market Leader® and Keller Williams Realty International Partner on First End-to-End Business Platform for Real Estate Professionals

Innovative Software-as-a-Service Solution Launches Next Month for More Than 80,000 Real Estate Professionals

KIRKLAND, WA--(Marketwire - January 10, 2011) - Market Leader (NASDAQ: LEDR) (http://www.MarketLeader.com), an innovator in online marketing and technology solutions for real estate professionals, in conjunction with Keller Williams Realty International, and DotLoop, will launch the real estate industry's first single-platform business system to more than 80,000 real estate professionals next month.

The new eEdge platform from Keller Williams, the third-largest real estate franchisor in the country, represents the first time that real estate agents will be able to manage all of their daily activities on one seamlessly integrated, easy-to-use business system. The eEdge system will provide agents with the ability to create and operate their website, including full MLS integration; generate traffic and leads; manage and engage with their contacts and clients; electronically manage their transactions; and design, create, and manage their marketing campaigns. 

Keller Williams Realty International is launching the innovative eEdge platform to its more than 80,000 professionals in the United States and Canada at its annual Family Reunion event next month. 

"The launch of this platform is a bold move by Keller Williams and a major product innovation for Market Leader," said Steve Murray, editor of REAL Trends, a leading source of analysis and information on the residential brokerage industry. "The real estate industry has talked for years about the need for integrated solutions, but to my knowledge, this will be the first time it's been done."

Market Leader will also make available the Market Leader Professional Edition to all Keller Williams associates beginning at the company's annual Family Reunion event. The Market Leader Professional Edition integrates with eEdge while offering numerous valuable enhancements to agents that want to take their business to the next level.

The Professional Edition will provide associates with systems that are proven to drive more leads, build and manage an active pipeline of prospects, and help convert those prospects into clients. Additionally, the Professional Edition provides everything an agent needs to stand out from the crowd with unlimited access to the finest library of customizable online and offline marketing materials, all fully integrated with MLS listings and a contact management system to save associates time and money. 

"Market Leader is proud to have been chosen by Keller Williams to provide a single, seamlessly integrated system to manage their associates' web sites, lead generation, contacts, and all of their marketing materials," said Ian Morris, CEO of Market Leader. "This innovative solution will help tens of thousands of agents manage their business while also providing them with ongoing access to a wealth of other services designed to help them accelerate their growth and success."

"Market Leader's technology leadership played a strategic role in helping bring our agents' vision of an integrated solution to reality. There is no doubt that these products will help our associates to achieve a new level of business success," said Mary Tennant, president and COO of Keller Williams Realty.

The Market Leader Professional Edition will be presented live for the first time at the Keller Williams' annual Family Reunion next month. For a sneak preview, Keller Williams associates can visit http://www.marketleader.com/professional.

For more information on Market Leader and its products, visit www.MarketLeader.com.

About Market Leader
Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business. Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription-based real estate marketing software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry. The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process, such as determining house values by address and providing access to real estate listings, through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.

For more information on Market Leader visit www.MarketLeader.com.

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