SOURCE: Market Leader Inc.

Market Leader Inc.

February 20, 2009 11:20 ET

Market Leader to Provide Keller Williams' Sales Professionals With $1,000 in Google AdWords™ Advertising

Market Leader Commemorates Participation in Keller Williams' Family Reunion With Unprecedented Offer for all Keller Williams' Agents and Agent Teams

KIRKLAND, WA--(Marketwire - February 20, 2009) - Market Leader (NASDAQ: LEDR), an innovator in online marketing and technology solutions for real estate professionals, announced today that it is offering Keller Williams' sales professionals a one-time opportunity to try its products at the Keller Williams Family Reunion this weekend in Orlando, Fla.

Market Leader is making available to Keller Williams' agents and agent teams a free trial of the company's Vision contact management system. In addition, Market Leader will spend up to $1,000 to advertise any participating agent on Google during their free trial.

Earlier today Market Leader announced a strategic agreement with Google to become an authorized reseller of Google AdWords advertising program, and as a result, is able to help real estate professionals attract new customers more efficiently than ever before.

This one-time promotional offer commemorates Market Leader entering into a marketing agreement with Keller Williams Realty Inc.

As an approved vendor, the agreement enables Market Leader to offer its marketing solutions and client management tools to Keller Williams' agents and agent teams from throughout the United States.

"We are proud of all of the success that Keller Williams agents have been having with our services over the past decade and very glad to be taking our relationship with them to the next level," said Market Leader CEO Ian Morris. "So many Keller Williams agents are seeing success with Growth Leader, Team Leader, and the Vision contact management system, that we are excited to offer their entire network this unique opportunity to try the products for themselves."

With more than 1,000 real estate teams in its network of more than 70,000 Keller Williams' sales professionals throughout the United States and Canada, Team Leader is well suited to help agents propel their business to the next level. Team Leader is the first real estate marketing solution designed to address the specific needs of real estate agent teams and enables them to generate a steady stream of prospects, and convert those prospects into clients. Additionally, it provides teams with the tools to recruit and retain agents and manage their efforts.

Additionally, Growth Leader, which is designed for real estate agents focused on growing their business, will be offered to Keller Williams' agents, enabling them to cost-effectively generate a steady stream of prospects to their personal web site.

Keller Williams' sales professionals not attending the Family Reunion can call 1-877-732-8505 to learn more.

About Market Leader Inc.

Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their business.

Founded in 1999 by a second-generation real estate agent, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate a steady stream of prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry.

The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.

For more information on Market Leader visit http://www.MarketLeader.com.

Google and AdWords are trademarks of Google Inc.

LEDR: CORPORATE

Contact Information

  • Investor Contact:
    Mark Lamb
    Director of Investor Relations
    Market Leader Inc.
    425.952.5801
    markl@marketleader.com

    Press Contact:
    Hugh Siler
    Siler & Company for Market Leader Inc.
    949.646.6966
    hugh@silerpr.com