SOURCE: Market Leader, Inc.

Market Leader, Inc.

July 27, 2011 11:00 ET

Market Leader and Weichert Real Estate Affiliates Launch Text-Based Lead Generation Platform

Franchise-Wide Deal Expands Alliance That Has Already Helped Hundreds of Weichert Offices & Agents Close Tens of Millions in Real Estate Transactions

KIRKLAND, WA--(Marketwire - Jul 27, 2011) - Market Leader (NASDAQ: LEDR) (, an innovator in online marketing and technology solutions for real estate professionals, today launched a marketing agreement with Morris Plains, N.J.-based Weichert Real Estate Affiliates in which thousands of sales associates in some 240 franchised offices will have the opportunity to subscribe to kwkly, Market Leader's text-based lead generation service.

Market Leader's kwkly enables buyers to get immediate information about homes for sale from their mobile phone. Real estate agents and brokers instantly capture and communicate with these buyer leads, who receive follow up with agent-branded property details.

"Market Leader has been a critical driver of our success the past year, and we're excited to now expand that relationship by making this innovative lead generation service available to all of our real estate professionals," said Marty Rueter, president of Weichert Real Estate Affiliates.

Over the past 12 months, nearly 1,000 Weichert agents and more than 65 offices have worked directly with Market Leader to leverage its RealtyGenerator products. Those agents and brokers are managing more than 42,000 additional buyers and sellers through the Market Leader platform.

Market Leader provides an integrated, Web-based platform that can be a profit-generating solution for real estate offices, helping them gain additional market share and turn the Internet into a profitable new line of business. It includes a host of lead generation, lead management, agent recruiting and management systems, and marketing best practices designed to help real estate professionals build strong customer relationships that lead to closed business.

"Weichert is an important partner that understands how to leverage software to empower their agents, increase their productivity, and grow their market share," said Ian Morris, chief executive officer for Market Leader. "We take great pride in the results that Weichert brokers are seeing and are excited to help them accelerate their growth in the months and years ahead."

To learn more about Market Leader, kwkly and RealtyGenerator, please call 1-800-984-7037 or visit

About Market Leader

Market Leader (NASDAQ: LEDR) provides more than 50,000 real estate agents, teams and brokerage companies with a complete lead-to-close marketing and technology system that enables them to grow and manage their business. Founded in 1999 by a second-generation real estate agent, Market Leader enables success for its customers with subscription-based real estate marketing software, a complete contact management system and advertising products that enable them to generate a steady stream of prospects, plus the systems and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the real estate industry. The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process, such as determining house values by address, and providing access to real estate listings, through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process.

For more information on Market Leader visit

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