SOURCE: Market Leader

January 04, 2010 12:08 ET

Market Leader's RealtyGenerator Selected by Avalar Network to Help Power the Continued Growth of Its National Real Estate Franchise Network

Industry-Leading Technology Platform Chosen to Help Franchisees Grow Their Businesses and Recruit and Retain Top Agents

KIRKLAND, WA--(Marketwire - January 4, 2010) - Market Leader (NASDAQ: LEDR) (, an innovator in online marketing and technology solutions for real estate professionals, today announced that it has entered into an agreement to offer its RealtyGenerator technology platform for lead generation and lead management to real estate companies within the Avalar Network.

Avalar Network is a fast-growing national franchise network consisting of three real estate brands: Avalar, Better Homes Realty and Creative Property Services, which combined have more than 150 offices throughout the country.

Under the agreement, Market Leader's innovative RealtyGenerator technology platform will be available to all Avalar Network franchisees to help them generate active prospects, and help their agents convert those prospects into closed business.

"We are proud to be selected by Avalar Network to be their technology partner and to help them continue the growth of their franchise network," said Market Leader CEO Ian Morris. "Our RealtyGenerator platform is already helping hundreds of real estate brokerage companies aggressively grow their businesses, and we are very pleased that Avalar has chosen to make it available to their franchisees as a core part of their value proposition."

RealtyGenerator is a powerful, Web-based lead generation and lead management solution that helps real estate brokers aggressively grow their businesses by generating a steady stream of prospects to their own website, providing them with the tools they need to convert those prospects into new clients. As a result, RealtyGenerator customers are able to recruit and retain top real estate agents while increasing their market share.

"We have been looking for a proven technology platform that could help our franchisees recruit more top-producing agents, while also enabling our brokers to gain a greater share of online business," said Avalar Network President Chuck Scoble. "With Market Leader's RealtyGenerator, we are confident that we have the right solution, and one that is backed by a company with more than a decade of real estate lead generation and lead management expertise."

Market Leader is inviting all Avalar, Better Homes Realty and Creative Property Services brokers to participate in complimentary webinars to learn how this new partnership and the RealtyGenerator system will help them grow their business in 2010 and beyond. Brokers may find more information and register at

For more information on Market Leader and its products, visit

About Market Leader

Market Leader (NASDAQ: LEDR) provides real estate professionals with innovative marketing and technology solutions that enable them to grow and manage their businesses. Founded in 1999, Market Leader provides real estate agents, agent teams, and brokerage companies with subscription software and advertising products that enable them to generate active prospects, as well as the tools and training they need to convert these prospects into clients.

With a long history of innovation, Market Leader pioneered online lead generation for real estate professionals a decade ago and today is the leading marketing partner to the industry. The company also provides consumers with free access to the information and tools they need throughout the home buying and selling process through its national consumer real estate sites. These websites enable Market Leader to provide its customers with access to millions of future home buyers and sellers while providing these consumers with free access to the information they seek throughout the home buying and selling process. For more information, visit

About Avalar Network, Inc.

Avalar Network is an agent-centric and affordable franchise designed to enhance the recruitment and retention of top real estate professionals through its world-class agent training, state-of-the-art technology and patented revenue-sharing program that becomes a retirement income for brokers, agents and staff alike. Avalar Network, Inc. represents the Avalar, Better Homes Realty and Creative Property Services brands, offering franchises nationwide and allowing brokers the flexibility to choose among established brands and models. For more information, visit


Contact Information

  • Investor Contact:
    Mark Lamb
    Director of Investor Relations
    Market Leader, Inc.
    Email Contact

    Press Contact:
    Hugh Siler
    Siler & Company for Market Leader, Inc.
    Email Contact