SOURCE: Andiamo Systems

March 06, 2008 11:07 ET

Market Metrix & Andiamo Systems Offer Integrated View of Consumer Opinions for the Travel & Hospitality Sectors

SAN FRANCISCO, CA--(Marketwire - March 6, 2008) - Coinciding with the "Eye For Travel - Social Media Strategies for Travel 2008" conference today, Market Metrix and Andiamo Systems are pleased to announce a first of its kind strategic partnership for the travel and hospitality industry. The partnership will offer the hospitality, travel and leisure sectors the first fully integrated guest intelligence suite of products focusing on Consumer Generated Content & Social Media. This partnership will allow hospitality and travel companies to more easily and consistently respond to customer comments, ultimately improving loyalty and word of mouth exposure.

"Our customers ask us to help them solve the challenge of managing Consumer Generated Content. We researched a wide array of solutions and found only one company we felt shared our vision and made sense from an economic and service perspective," said Peggy Lee, Vice President Business Development & Strategy for Market Metrix. "The unique requirements of our industry vs. other brands categories have now been enhanced with a market leader in Word of Mouth Measurement."

Under the partnership, clients of Market Metrix will have a unified view of Market Metrix' existing suite of survey, analysis and benchmarking tools along with Andiamo Systems' real-time Word of Mouth & Social Media reporting. Combined, companies will be able to discover and act on virtually any online conversation occurring across the spectrum of online media and direct guest feedback.

Leading brands who subscribe to Market Metrix, including hotel chains, independent properties, airlines, rental car agencies, and event planners -- as well as leisure attractions and recreational facilities -- will be the first to have access to the solution. Initial users are currently in place and a full launch is scheduled to follow within the next 90 days.

"We're excited to partner with an industry leader like Market Metrix to provide the first holistic view of consumer opinions and trends in these industries," said John Hingley, Founder & CEO of Andiamo Systems. "3/4 of consumers rate Word of Mouth recommendations as the #1 influence of purchase, and the actionable intelligence our joint solution provides will enable users to keep their finger on the pulse of consumer opinions and take positive action to build their brand equity."

About Andiamo Systems

Andiamo Systems is a privately-held San Francisco-based on-demand software company empowering businesses of all sizes to monitor, measure and act on consumer conversations across the spectrum of online social media and mainstream media. Get more information about Andiamo Systems at www.andiamosystems.com

About Market Metrix

With over 100 clients in 70 countries, Market Metrix has helped hospitality companies turn feedback into performance since 1996. Its flagship Customer Metrix and Employee Metrix suites provide multi-channel survey, analysis and service improvement tools and benchmarking data for the hospitality industry. www.marketmetrix.com

Contact Information

  • Media Contacts:
    For Market Metrix:
    Peggy Lee
    203-570-8739
    415-721-1300
    Email Contact

    For Andiamo Systems:
    Stacia Kirby
    206-363-1492
    Email Contact