SOURCE: Market Metrix

Market Metrix

August 31, 2011 09:00 ET

Market Metrix Announces Second Quarter 2011 Hospitality Index Results

Jumeirah Hotels & Resorts Rated #1 in Guest Satisfaction for Q2 2011; More Guests Joining and Using Hotel Loyalty Programs, Especially "Elite" Levels

LARKSPUR, CA--(Marketwire - Aug 31, 2011) - Guest satisfaction with hotels edged upwards in the second quarter of 2011 (+0.2 to 84.5). Jumeirah Hotels and Resorts (+6.3 to 97.9) posted the top customer satisfaction score among hotel brands. Most industry segments reported higher satisfaction scores with Upper Midscale Hotels (+1.0 to 84.0) and Luxury Hotels (+0.9 to 89.4) posting the biggest gains.

Across the industry more people are selecting hotels because of guest loyalty programs. Loyalty programs, with improved benefits and more guest friendly rules, now rank fourth among reasons why consumers select a hotel (the top three reasons are "Location," "Price," and "Past Experience"). More people are joining these programs and the percentage of members who have "Elite" status has increased (+5.0% in 2011). This is good news for hotels because loyalty club members spend more per room, are less sensitive to price increases, and are more satisfied with their hotel experience.

Performance across the Hotel Industry
Luxury hotels received the highest satisfaction scores (89.4) led by Jumeirah Hotels (97.9). Baglioni Hotels also showed marked improvement compared to 2010 (+11 to 96.6). Timeshares ranked second (86.7) with Disney Vacation Club retaining the top spot despite lower scores compared to 2010 (-3.7 to 88.1). Hyatt Summerfield Suites posted a big gain over last year (+8.9 to 94.0) and led the Upscale hotel segment (+.1 to 85.6)

Among Casinos, customer satisfaction remained stable (-0.1 to 83.2) with South Point Hotel Casino Spa (-1.1 to 88.0) taking first place. In this segment Stratosphere Casino Hotel & Tower (+3.5 to 84.4) showed the biggest improvement compared to 2010. Upscale Casinos were unchanged (+0.0 to 84.7) with The Palazzo Resort & Casino (+1.0 to 90.4) getting the highest evaluations from guests. Wynn Las Vegas (+2.3 to 90.3) posted the biggest gain over last year.

Market Metrix Hospitality Index - Q2 2011 Winners
WINNER SEGMENT
Hotels
Jumeirah Hotels 97.9 Luxury
Affinia Hotels 94.8 Upper Upscale
Hyatt Summerfield Suites 94.0 Upscale
Drury Inns 90.9 Upper Midscale
Wingate Inns 87.7 Midscale
Jameson Inns 85.4 Economy
Casinos
The Palazzo Resort & Casino 90.4 Upscale casino
South Point Hotel Casino Spa 88.0 Casino
Web Sites
SpringHill Suites 88.9 Hotel Brand Web Site
AOL Proprietary Travel 81.4 Hotel Travel Web Site
Timeshare
Disney Vacation Club 88.1 Timeshare Accommodations

About MMHI
Based on 35,000 customer interviews conducted each quarter, the Market Metrix Hospitality Index (MMHI) is the largest and most in-depth measure of hospitality company performance available today. Our annual MMHI Awards are coveted by lodging and travel enterprises around the world. These benchmarks, delivered through our flagship product Customer Metrix, enable Market Metrix clients to compare their results to competitors by STAR segment, AAA classification, Brand, SMSA, industry averages, performers in the top 10% and other classifications. The MMHI is also available by subscription.

About Market Metrix
Market Metrix provides the leading guest and employee feedback systems to the worldwide hospitality industry. With award-winning research and powerful technology, Market Metrix helps clients make the right business decisions. Our Software-as-a-Service (SaaS) products are used by more hospitality companies than any other, supporting thousands of businesses in 70+ countries. Market Metrix has been helping hospitality companies turn feedback into performance since 1996. For more information, visit www.marketmetrix.com.

Contact Information

  • Contact:
    Michael Pharis
    Market Metrix
    Email Contact
    415-721.1300 x315