SOURCE: Market Pulse

January 17, 2008 09:15 ET

Market Pulse Announces Its Hot Stock Alerts for Thursday, Jan. 17, 2008: SPKL, AAPL, YHOO, AMAT

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse.

ATLANTA, GA--(Marketwire - January 17, 2008) - Market Pulse is pleased to introduce our featured stock, Spicy Pickle Franchising, Inc. (OTCBB: SPKL), to the investment community! Spicy Pickle Franchising is new to Market Pulse and is poised to become a significant player in the fast-casual segment of the restaurant industry! Spicy Pickle™ just had excellent news out in a press release after Wednesday's bell announcing the sale of a multi unit restaurant development to a new franchisee in downtown Los Angeles, California, bringing the total number of franchises the Company has sold to 113! This could be great news for investors! Other notable stocks that should be closely watched due to existing fundamental and technical factors affecting each company include:

Apple Inc. (NASDAQ: AAPL) : Market Outperform

Yahoo! Inc. (NASDAQ: YHOO) : Bearish

Applied Materials Inc. (NASDAQ: AMAT) : Bearish

Stock Pick Meanings

These stock picks are the investment opinions of MP's editor and reflect MP's belief regarding the potential price movement over the next one to four weeks of trading of each of the stocks presented. This analysis is done from a technical and fundamental perspective.

After Wednesday's Bell Market Commentary

On Wednesday, the Federal Reserve reported in its Beige Book survey of economic conditions that economic activity increased modestly during the survey period of mid-November through December, but at a slower pace compared with the previous survey period. U.S. growth has been hit by sliding house prices and a credit crunch. The markets closed lower as 2007 consumer prices soared by the fastest pace in 17 years. Consumer prices in December rose 0.3 percent, while core inflation showed a 0.2 percent advance. Bond prices fell. The dollar fell against most other major currencies and hit a 2 1/2-year low against the yen but rose against the euro. Gold prices tapered off after hitting record levels. Light, sweet crude settled down $1.06 at $90.84 per barrel. The Dow Jones industrial average fell 34.95, or 0.28 percent, to close at 12,466.16. The Nasdaq composite index fell 23.00, or 0.95 percent, to close at 2,394.59. The Standard & Poor's 500 index fell 7.75, or 0.56 percent, to close at 1,373.20. The Russell 2000 index rose 2.48 percent, or 0.36 percent, to close at 699.91.

About Market-Pulse.com

Market Pulse LLC, the owner and operator of Market-Pulse.com (collectively referred to as "MP"), is a leading investor relations firm whose primary focus is promoting awareness among brokers, investors, and others in the investment community who are interested in small and micro-cap companies. MP is dedicated to helping publicly traded companies gain the exposure they need to move forward with the development of their business plans. MP's goal is to feature equity investments in micro or small capitalization companies that have the potential for long-term appreciation. MP provides investors with a complete suite of online interactive financial data and tools that includes quotes, charts, company profiles, news, market commentary and SEC filings, just to name a few. MP offers a free financial newsletter. To subscribe or get more information, visit our home page located at www.market-pulse.com.

Information contained herein is the opinion of MP and is intended to be used strictly for informational purposes. You should be aware that MP attempts to assure itself of the accuracy of the information contained in the analyses it publishes. In this regard, MP does, at times, rely on the accuracy of information supplied to it by the companies which are the subject of MP's analyses and/or parties related to those companies. MP also relies on the accuracy and integrity of information that is contained in company press releases and reports filed with the SEC. The companies mentioned in this publication have not approved the content or timing of the information being published unless otherwise noted.

MP, because it relies on information supplied by various third parties disclaims any responsibility for the accuracy of such information. Any investor considering making an investment in any security which has been the subject of a MP analysis or opinion should, before making any such investment, consult with his/her market professional and/or do his/her own independent research regarding the company which is the subject of an MP opinion, recommendation or analysis. Information regarding companies which MP has opined upon is normally available from many sources including the subject company's filings with the SEC and various press releases issued by the company.

You should be aware that MP is often compensated for issuing analyses, recommendations or opinions concerning particular companies. Its opinion is therefore not unbiased and you should consider this factor when evaluating MP's statements regarding a company. MP has been compensated thirty thousand dollars from Spicy Pickle Franchising, Inc. In addition, MP has been compensated three hundred thousand restricted shares of Spicy Pickle Franchising, Inc. from the company. In 2006, MP acquired two hundred thousand shares of Spicy Pickle Franchising, Inc. directly from the company in a private offering for fifty thousand dollars. These shares were subsequently included in a registration statement filed by the company with the SEC. To date, MP has sold two hundred thousand shares of stock in Spicy Pickle Franchising, Inc. for proceeds totaling one hundred ninety thousand seven hundred dollars. MP's officers and directors reserve the right to buy additional shares of the companies discussed in this opinion and may profit in the event those shares rise in value. When MP receives free trading shares as compensation for a profiled company, MP may sell part or all of any such shares during the period in which MP is performing such services.

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