SOURCE: Market Pulse

April 18, 2005 08:15 ET

Market Pulse Breaking News Alert for Monday, April 18, 2005: SWKD - Small World Toys Launches Development of New "Sports" Brand!

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse.

ATLANTA, GA -- (MARKET WIRE) -- April 18, 2005 -- Market Pulse News Alert for this AM, Stocks to Watch are: Small World Kids, Inc. (OTC BB: SWKD), Oracle Corp. (NASDAQ: ORCL), Apple Computer Inc. (NASDAQ: AAPL), and Microsoft Corp. (NASDAQ: MSFT).

Investors need to be watching Small World Kids, Inc. (OTCBB: SWKD) this AM! Small World Kids, through its wholly owned subsidiary Small World Toys, develops, manufactures, markets and distributes high-quality specialty toys and educational products for children. Small World Toys' products are sold in over 2,600 locations -- including educational channels, retail chains, Internet sites, catalogues and specialty stores. Its sales categories include infant, preschool, early learning, imaginative and active play. SWKD has had several excellent news announcements out lately and one again before today's opening bell regarding the launch of a new product line! Investors should be watching this one closely!

Small World Toys, a wholly owned subsidiary of Small World Kids, Inc. (OTC BB: SWKD), today announced a new product line of sports and active play toys called Active Edge. With strong early sell-in to retailers, the Active Edge and Active Edge Extreme brands significantly broaden the company's presence in the outdoor play category and expand distribution opportunities to sporting goods retailers, while providing unique products that enable the company to reach an older demographic.

Active Edge (for ages 2-5) is already contributing to 2005 revenues, while Active Edge Extreme (for ages 5 and up) is set to launch in January 2006 with 20 new products using unique materials and innovative spins on classic play patterns. With more than 9 million children in the U.S. currently overweight, the launch of appealing active play toys is especially timely and this line is designed to enable parents to emphasize fun in building a foundation for a healthy lifestyle for their children.

"So many entertainment products for children are not active -- video games, movies, television. We want to make toys that emphasize how fun it is to get moving. Kids get a real boost to their confidence levels when they master sports and they feel strong and in control," said Brian Mehler, vice president of product development for Small World Toys.

"The addition of the Active Edge brand complements our current collection of high-quality educational products, and also opens up new channels of distribution for us with sporting goods retailers," said Debra Fine, CEO of Small World Kids, Inc. "Active Edge incorporates the importance of physical fitness into everyday play themes and will encourage healthy lifestyle habits. Additionally, this brand strengthens our long-term goal of building product lines of high-quality, imaginative, developmental and active play toys."

About Small World Toys

Small World Toys, a wholly owned subsidiary of Small World Kids, Inc., develops, manufactures, markets and distributes high-quality specialty toys and educational products for children. Its sales categories include infant, preschool, early learning, imaginative and active play, represented by award-winning brand names Ryan's Room®, Gertie Ball®, IQ Baby®, and Neurosmith®. The company also holds rights in the U.S. for specialty channel distribution for established, high profile brands, such as Tolo® and Little Tikes®. Its products are sold in over 3,000 locations -- including educational channels, retail chains, Internet sites, catalogues and specialty stores. See www.smallworldtoys.com for more information or call (310) 645-9680.

Stocks that closed down in Friday's trading include: Oracle Corp. (NASDAQ: ORCL), Apple Computer Inc. (NASDAQ: AAPL), and Microsoft Corp. (NASDAQ: MSFT).

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