SOURCE: Market Pulse

February 01, 2010 08:30 ET

Market Pulse Breaking News Alert for Monday, February 1, 2010: ICPA -- IC Places Taps Industry Leader, Ooyala for Customized On-Demand and Live-Stream Video Delivery System for Its 350 City Sites!

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse.

ATLANTA, GA--(Marketwire - February 1, 2010) - Market Pulse News Alert for this AM, Stocks to Watch are: IC Places, Inc. (OTCBB: ICPA), Netflix Inc. (NASDAQ: NFLX), Health Discovery Corp. (OTCBB: HDVY) and SIRIUS XM Radio Inc. (NASDAQ: SIRI).

Investors need to be watching IC Places, Inc. (OTCBB: ICPA) this AM! IC Places is engaged in the ownership and operation of a network of city-based websites for use by business and vacation travelers as well as local individuals. The company's websites provide local information about hotels, restaurant dining, golf courses, discount event tickets, discount car rentals, discount airfare, and attraction tickets, providing up to the minute information, delivered through an emotionally rich media experience. IC Places owns and operates 350 US City Websites. IC Places is different from other social networking and reference sites because each of their city sites is a virtual portal to the entire community. Most social networking sites are built for one demographic, i.e. college kids, retirees, or perhaps business owners. IC Places provides users with the ability to conduct business with a local company and plan their weekend social activities all at the same time with the help of an easy to use, user-friendly interface. IC Places offers tools and expertise to advertisers that combine the quality and power of Flash video, interactive features, the ability to update their information and add special events immediately and as frequently as desired. The IC Places websites also incorporate the most comprehensive online tracking and reporting capabilities. This dramatically enhances the impact and effectiveness of any ad campaign. Any business advertising with IC Places will continually experience a memorable advertising campaign exhibiting efficiency. is the perfect example of how IC Places can revolutionize working and playing in a city. To build on the sense of community, each section of each city site has its own online TV Channel that encourages the locals to become Citizen Journalists. The worldwide army of Citizen Journalist is estimated to be at 136.5 million according to a 2007 article by eMarketer, and is expected to grow to 237.7 million by 2011. IC Places works with movie studios, promoting movie screenings in cities around the US and creating National online promotional campaigns. IC Places also produces original video shows. The popularity of these shows has grown to the point that other websites have signed distribution pacts to run episodes on their networks. These distribution pacts attract millions of potential new viewers to the shows every week and are a source of revenues through post, pre-roll and in-show advertising. One such agreement was signed in January with MEVIO, Inc. MEVIO hosts networks of personality-driven episodic entertainment. The company was co-founded by Adam Curry and Ron Bloom, and is guided by an A-list of venture capital and thought leadership, including the investors that brought you Google. Two of the main sources of IC Places revenue come from Local Online Advertising Sales and Online Travel Services. These are two of the Internet's fastest growing sectors. ICPA's top 16 competitors had estimated revenues of over $68.5 trillion, (based on March 2007 Reuters Estimates). Though no other group of local city based websites offers Video Classified Advertising, Plain Online Classified Advertising is booming. Yellow pages are projected to double to $31.1 billion worldwide in 2010 from $15.7 billion in 2005, according to the research firm Kelsey Group. U.S. online advertising revenue grew 26 percent year on year to a record $4.9 billion in the first quarter of 2007, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. The continued growth of online ad revenues clearly illustrates marketers' increased comfort with the extraordinary vitality and accountability of this medium. IC Places is poised to become a significant player in the entertainment, travel and online advertising industries! ICPA just had excellent news out in a press release after Friday's bell announcing that it taps industry leader, Ooyala for customized on-demand and live-stream video delivery system for its 350 city sites! Investors should be watching this one closely!

IC Places, Inc. (OTCBB: ICPA) is pleased to announce its collaboration with Ooyala to provide a customized video experience for the IC Places Network of City Websites. IC Places' technicians worked with Ooyala's teams to create a customized player that fits with IC Places' look and feel. With the new player, IC Places' visitors now have instant access to rich collections of videos related to the various cities the company serves.

Going Live:

Video players across the IC Places network offer on-demand and live-streaming functionality, as well as the ability to virally distribute IC Places Shows to over 50 countries, worldwide, extending show reach beyond the Company's websites. Through the live-streaming feature, IC Places can now broadcast several different live events over its network throughout various cities simultaneously.

"After having signed advertising agreements with Tremor Media and ScanScout, it was imperative that we offer the fastest, highest quality and most consistent delivery of video to our sites," said Steve Samblis, President of IC Places, Inc. "We tested several other platforms and Ooyala clearly offered the most advanced technology. Their hands-on approach was a deciding factor for me. I worked with the Company's founders, mapping out our site's needs. Once a clear path was in place, Ooyala's professional services teams provided guidance throughout our entire deployment. Their excellence and dedication made it obvious that Ooyala was the only choice when deciding upon a video player and content delivery solution."

About IC Places: (

IC Places owns and operates 350 US city websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city's social, business, and cultural life is available right at each city's IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action visit

IC Places produces several popular weekly video shows watched by millions of people each month through the company's websites and its distribution partners. These shows include The Instant Movie Review, Instant DVD Review, Cooking for Bachelors, 1st Look and IC Sports.

About Ooyala:

Ooyala was founded in early 2007 by three former Google leaders. The Company is a video technology company providing a comprehensive software platform for the delivery, management, and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Fremantle, Armani, Dell and Electronic Arts.

Stocks in the news and acting well as of late include: Netflix Inc. (NASDAQ: NFLX), Health Discovery Corp. (OTCBB: HDVY) and SIRIUS XM Radio Inc. (NASDAQ: SIRI).

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