SOURCE: Market Pulse

July 09, 2007 08:30 ET

Market Pulse Breaking News Alert for Monday, July 9, 2007: MRED - MediaREADY, Inc. Signs Agreement With Legendary Music Industry Icon, Steve Rifkind!

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse.

ATLANTA, GA--(Marketwire - July 9, 2007) - Market Pulse News Alert for this AM, Stocks to Watch are: MediaREADY, Inc. (OTCBB: MRED), Transmeta Corp. (NASDAQ: TMTA), Applied Micro Circuits Corp. (NASDAQ: AMCC) and Apple Inc. (NASDAQ: AAPL).

Investors need to be watching MediaREADY, Inc. (OTCBB: MRED) this AM! MediaREADY, Inc. is a leading provider of interactive, media-convergent entertainment devices. MediaREADY is focused on developing and marketing broadband media devices that enhance the consumer experience while providing new revenue opportunities for manufacturers. It is expected that by the end of this decade over 700 million broadband access lines will be in operation globally. The MediaREADY product family has been initiated to help broadband users bring the exciting world of digital media to the home television. The company's MediaREADY™ 4000 was a breakthrough Internet/DVD player that combines feature-rich TV, email, Internet browser, karaoke, and MP3/CD/DVD/MPEG-1/MPEG-2/MPEG-4 playback with an on-board hard drive for digital storage of movies, TV programs, photos, music, and other audio/video information. The MediaREADY™ 4000 was the first major product in the broadband media market. MRED recently announced the introduction of the MediaREADY Recon line. The Recon combines digital camcorder, digital still camera, and personal media player and recording functionality into the ultimate travel accessory. MediaREADY is taking orders now from distributors and retailers like Ingram-Micro, Amazon, and eCost. MediaREADY continues to focus on long-term relationships with clients that range from retail consumers to small, medium, and large business customers. MediaREADY and Look It's Me On TV, the distributor and retailer of character-based, photo personalized, children's cartoon adventures, made a joint announcement recently. New models of the MediaREADY Glider will come pre-loaded with a two-minute trailer for "I Am the Amazing Spider-Man™" -- based on the animated series (MTV). Soon select MediaREADY portable media player products will become Podcast Ready-enabled. The MediaREADY Glider and MediaREADY Aero will be the first models to come pre-installed with Podcast Ready's myPodder™ podcast management software. Weighing just over an ounce and under 4" in length the ultra-portable Aero™ Audio Player/FM Tuner/Recorder is clearly the brightest new star in the MediaREADY™ line. "The partnership with Podcast Ready is yet another exciting development for MediaREADY and is a great revenue sharing opportunity for us," said Jeffrey Harrell, President and CEO, MediaREADY, Inc. MediaREADY is well positioned to capitalize as the pioneer in the fast growing emerging broadband media device market. This little known company could be the next discovered gem in this industry! MRED just had excellent news out in a press release before today's opening bell announcing that it has signed an Agreement with renowned music industry icon Steve Rifkind to promote the newly announced MediaREADY Blingplayer! Investors should be watching this one closely!

MediaREADY, Inc. (OTCBB: MRED), a provider of innovative interactive, media-convergent entertainment devices, announced today that it has signed an Agreement with renowned music industry icon Steve Rifkind to promote the newly announced MediaREADY Blingplayer. This new partnership will bring MediaREADY a tremendous opportunity to capitalize on Steve's vast talent in the music industry, high-powered industry contacts and his expertise in guerilla and traditional marketing.

During his 25 years in the record business, Steve Rifkind has always had one foot in the street and the other in the corporate boardroom. One of the earliest rap entrepreneurs, the 44-year-old founder and Chairman of his current SRC (Street Records Corporation) label recognized the crossover potential of hip-hop at the very beginning as the originator of the Street Team concept of grass-roots marketing. That approach led him to form the groundbreaking Loud Records label, where he discovered and helped break such acts as Three 6 Mafia, Wu-Tang Clan, Big Pun, Raekwon and Xzibit. Bucking the current industry doldrums, Rifkind's Universal-distributed SRC label has broken three artists in its first three years with the multi-platinum David Banner, Akon and Remy Ma.

"We are very excited to be adding Steve's skills to our team," said Jeffrey Harrell, CEO of MediaREADY, Inc. "Not only is Steve a major player in the music industry, he has a proven track-record in delivering successful marketing campaigns for early hip-hop legends and several powerful brands including Home Box Office, T-Mobile, MGM Pictures, Adidas, Quiksilver, Ariel Capital, DreamWorks and the Vans Warped Tour.

"After meeting with the management team and seeing the latest products I feel very confident that I will be able to add immediate value to their business model," said Steve Rifkind. "The concept of music and media marrying technology is where things have been headed and this concept is exhibited extremely well in the new Blingplayer. By combining my industry contacts and knowledge with these new and exciting products we can accomplish something very special."

About MediaREADY Incorporated

MediaREADY, Inc. (OTCBB: MRED) is a pioneer in the media center and portable media device markets offering products and services that provide consumers with new gateways to today's digital media and online services; therefore influencing how consumers are entertained, become informed, and communicate. The company has launched several products in categories including; media center and portable media center products, customer support and affiliate promotion services. MediaREADY is focused on delivering products and solutions that are innovative, affordable, and easy to use. For more information on the MediaREADY product line, including purchasing information, visit

Stocks in the news and acting well as of late include: Transmeta Corp. (NASDAQ: TMTA), Applied Micro Circuits Corp. (NASDAQ: AMCC) and Apple Inc. (NASDAQ: AAPL).

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