SOURCE: Market Pulse

September 24, 2007 08:30 ET

Market Pulse Breaking News Alert for Monday, September 24, 2007: MCII -- Mariner's Choice Featured in "dockside" Boating Magazine!

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse.

ATLANTA, GA--(Marketwire - September 24, 2007) - Market Pulse News Alert for this AM, Stocks to Watch are: Mariner's Choice International, Inc. (PINKSHEETS: MCII), Oracle Corp. (NASDAQ: ORCL), Microsoft Corp. (NASDAQ: MSFT) and HandHeld Entertainment Inc. (NASDAQ: ZVUE).

Investors need to be watching Mariner's Choice International, Inc. (PINKSHEETS: MCII) this AM! Mariner's Choice develops, manufactures and markets product solutions that are eco-safe for the recreational, commercial and industrial marine markets. The company is developing products that provide equal or superior performance compared to alternative products containing caustic or hazardous ingredients and are competitively priced. MCII's product line includes: (1) Deck Solutions (for the vessel's exterior); (2) Under-Deck Solutions (treating the holding tank, sanitation system, bilge and vessel infrastructure); and (3) Personal Care Solutions (clothes/laundry, skin care and protection, infectious disease control and insect/bug/pest control). The company has already introduced 13 products spanning all three product categories. Mariner's Choice products reduce the cost of ownership, operations, and maintenance of marine assets. MCII plans to continuously introduce new products and has many more in the pipeline that it plans to introduce over the next 18 months. The addition of a personal care solutions product line provides Mariner's Choice with a significant competitive edge. The company has another 10 products it plans to launch in this product category. Recently MCII launched a line of fuel enhancers specifically formulated for the marine industry and registered with the Environmental Protection Agency (EPA). MCII has already pre-booked revenue from various marine and non-marine sources, including offshore oil rig maintenance companies, a cruise ship line and hotel/resort operations. It plans to market its products through distributors and sales agents/manufacturers representatives. MCII management is anticipating 2007 revenue in a $1.3 million range and expects to reach operating breakeven during 2008. Retail sales of recreational boats increased nearly 6% in 2006 to $39.5 billion. The worldwide marine market for cleaning, maintenance and sanitation products is valued at approximately $8 billion. It is anticipated that worldwide market for boat cleaning, maintenance and sanitation products will continue to expand, maintaining an average of 8-9% annual growth over the next several years. Both the recreational and industrial/commercial marine segments worldwide are adopting eco-safe solutions in response to new mandates from government agencies requiring constraints on products that harm the environment. Mariner's Choice green products are a timely response to the environmental and health concerns globally. Beacon Equity Research recently initiated coverage of Mariner's Choice with a "Speculative Buy" rating and a $0.90 share price target. MCII is poised to become a significant player in the recreational and industrial/commercial marine chemicals markets! MCII has had several excellent news announcements out lately and one again before today's opening bell announcing Mariner's Choice was featured in dockside's California and Northwest editions two months in a row! Investors should be watching this one closely!

Mariner's Choice International, Inc. (PINKSHEETS: MCII) was featured in dockside's California and Northwest editions two months in a row. California is ranked second for recreational boating in the U.S., closely behind Florida, the number one boating community. California and the Northwest are also known to be forerunners when it comes to environmental issues. The west coast has been active in promoting and implementing the Clean Marina Program, which espouses environmental responsibilities for boat owners and marina operators, including the use of eco-safe products.

"Mariner's Choice appeared in dockside's July issue, with an introduction of our product line, followed by a 3-page article in the August issue. In addition, the article will run in their Preview Issue announcing their new Florida edition, which is being distributed in South Florida and available at the Fort Lauderdale Boat Show in October. The exposure in such a publication further enhances our market position," states Pete Hellwig, Vice President of Mariner's Choice. "The magazine's high profile and presence on the west coast support our sales and marketing efforts, and increases awareness of Mariner's Choice and our products in those important boating communities." The articles are available on the Mariner's Choice web site:

dockside is published by Dockside Media of CA, established in 1992. Currently, they have California and Northwest editions, and they are set to launch a Florida edition in 2008. dockside is known for their product news, environmental and boating lifestyle coverage. The magazines are distributed through major boating and outdoor retailers, marinas and yacht chandleries. They have a dedicated readership of 100,000 that continues to grow. With their ability to deliver exciting and timely information in an entertaining and useful fashion, expansion into other major boating communities in the U.S. is inevitable.

Mariner's Choice has established strong rapport with many industry publications, and will continue to expand their network as part of the marketing strategy to create excitement in the market place about its technological advancements.

Mariner's Choice is a global leader in providing eco-safe solutions through leading edge biodegradable technologies. Its primary focus is to provide high performance solutions across all marine industry sectors -- recreational and industrial -- without compromising performance. Mariner's Choice products reduce the cost of ownership, operations, and maintenance of marine assets. Each product is tested to exacting standards and performance levels of excellence, while providing the greatest benefit and satisfaction to the recreational and industrial customer. Mariner's Choice "green" products and nano-technology is a timely response to the environmental and health concerns that affect people globally. (

Stocks in the news and acting well as of late include: Oracle Corp. (NASDAQ: ORCL), Microsoft Corp. (NASDAQ: MSFT) and HandHeld Entertainment Inc. (NASDAQ: ZVUE).

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You should be aware that MP is often compensated for issuing analyses, recommendations or opinions concerning particular companies. Its opinion is therefore not unbiased and you should consider this factor when evaluating MP's statements regarding a company. MP has been compensated in free trading shares of common stock, available for public trading as follows: Mariner's Choice International, Inc. compensation from a third party shareholder: fifty thousand free trading shares of stock in Mariner's Choice International, Inc., already received from a third party shareholder. To date, MP has sold zero shares of stock in Mariner's Choice International, Inc. MP's officers and directors reserve the right to buy additional shares of the companies discussed in this opinion and may profit in the event those shares rise in value. When MP receives free trading shares as compensation for a profiled company, MP may sell part or all of any such shares during the period in which MP is performing such services. Market Pulse News Alert is a division of MP.

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