SOURCE: Market Pulse

December 06, 2007 09:00 ET

Market Pulse Breaking News Alert for Thursday, December 6, 2007: MCII -- Mariner's Choice Signs Hoffman Sports as West Coast Agency!

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse.

ATLANTA, GA--(Marketwire - December 6, 2007) - Market Pulse News Alert for this AM, Stocks to Watch are: Mariner's Choice International, Inc. (PINKSHEETS: MCII), Intel Corp. (NASDAQ: INTC), Microsoft Corp. (NASDAQ: MSFT) and Apple Inc. (NASDAQ: AAPL).

Investors need to be watching Mariner's Choice International, Inc. (PINKSHEETS: MCII) this AM! Mariner's Choice develops, manufactures and markets product solutions that are eco-safe for the recreational, commercial and industrial marine markets. The company is developing products that provide equal or superior performance compared to alternative products containing caustic or hazardous ingredients and are competitively priced. MCII's product line includes: (1) Deck Solutions (for the vessel's exterior); (2) Under-Deck Solutions (treating the holding tank, sanitation system, bilge and vessel infrastructure); and (3) Personal Care Solutions (clothes/laundry, skin care and protection, infectious disease control and insect/bug/pest control). The company has already introduced 15 products spanning all three product categories. Mariner's Choice products reduce the cost of ownership, operations, and maintenance of marine assets. MCII plans to continuously introduce new products and has many more in the pipeline that it plans to introduce over the next 18 months. The addition of a personal care solutions product line provides Mariner's Choice with a significant competitive edge. The company has another 10 products it plans to launch in this product category. MCII most recently signed a private label agreement with BRD Supply Inc. of Bristol Indiana, a distributor that has been in the RV industry since 1991. The agreement affords Mariner's Choice products an entry into the $14.5 billion RV industry in the U.S (source: Recreation Vehicle Industry Association). Mariner's Choice strategy includes expansion outside of the marine market. RV is a natural extension, as there are many similarities in the product applications. Recently MCII launched a line of fuel enhancers specifically formulated for the marine industry and registered with the Environmental Protection Agency (EPA). MCII has already pre-booked revenue from various marine and non-marine sources, including offshore oil rig maintenance companies, a cruise ship line and hotel/resort operations. It plans to market its products through distributors and sales agents/manufacturers representatives. MCII management is anticipating 2007 revenue in a $1.3 million range and expects to reach operating breakeven during 2008. Retail sales of recreational boats increased nearly 6% in 2006 to $39.5 billion. The worldwide marine market for cleaning, maintenance and sanitation products is valued at approximately $8 billion. It is anticipated that worldwide market for boat cleaning, maintenance and sanitation products will continue to expand, maintaining an average of 8-9% annual growth over the next several years. Both the recreational and industrial/commercial marine segments worldwide are adopting eco-safe solutions in response to new mandates from government agencies requiring constraints on products that harm the environment. Mariner's Choice green products are a timely response to the environmental and health concerns globally. Beacon Equity Research recently initiated coverage of Mariner's Choice with a "Speculative Buy" rating and a $0.90 share price target. MCII is poised to become a significant player in the recreational and industrial/commercial marine chemicals markets! MCII just had excellent news in a press release before today's opening bell announcing they have signed Hoffman Sports as west coast agency! Investors should be watching this one closely!

Mariner's Choice International, Inc. (PINKSHEETS: MCII) has signed an agreement with an established manufacturers' rep agency Hoffmann Sports Inc. in California, which gives Mariner's Choice (MC) representation along the entire US west coast.

Hoffmann Sports Inc., a family run business, was established in 1964. The company has been involved with outdoor products for over forty years, representing such known companies as Sevylor USA, Century Outdoors, Swimline, Wham-O, H2o Audio, Misty Mate, Lodge Cast Iron, Ingear, TEARepair & GAME. Hoffmann is well-entrenched in the outdoor product industry that their established network of distributors and retailers will stand in good stead for MC.

Their ability to impact sales activities for MC was put to the test, and they have successfully presented MC product line to Marine One, a buying group representing 14 major distributors in the US and Canada. Due to their efforts, MC participated at the Marine One dealer show which took place in Las Vegas last month. "We are extremely pleased that MC has been accepted by Marine One to take part in their semi-annual dealer event in Las Vegas. It is one of the most esteemed events for the industry. The vendors particularly look forward to this event because it is an order writing show," states Peter Hoffman, of Hoffmann Sports.

MC has indeed received orders at the event from US and Canadian distributors, and although there's no guarantee, it is anticipated that the addition of Hoffmann Sports to the sales team could impact MC revenue significantly over the next 12 months.

Mariner's Choice is a global leader in providing eco-safe solutions through leading edge biodegradable technologies. Its primary focus is to provide high performance solutions across all marine industry sectors -- recreational and industrial -- without compromising performance. Mariner's Choice products reduce the cost of ownership, operations, and maintenance of marine assets. Each product is tested to exacting standards and performance levels of excellence, while providing the greatest benefit and satisfaction to the recreational and industrial customer. Mariner's Choice "green" products and nano-technology is a timely response to the environmental and health concerns that affect people globally. (

Stocks in the news and acting well as of late include: Intel Corp. (NASDAQ: INTC), Microsoft Corp. (NASDAQ: MSFT) and Apple Inc. (NASDAQ: AAPL).

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