SOURCE: Market Pulse

January 10, 2008 09:00 ET

Market Pulse Breaking News Alert for Thursday, Jan. 10, 2008: MCII - Mariner's Choice Adds Byfield Marine Supply to Their List of Distributors!

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse.

ATLANTA, GA--(Marketwire - January 10, 2008) - Market Pulse News Alert for this AM, Stocks to Watch are: Mariner's Choice International, Inc. (PINKSHEETS: MCII), E Trade Financial Corp. (NASDAQ: ETFC), Microsoft Corp. (NASDAQ: MSFT) and Alcoa Inc. (NYSE: AA).

Investors need to be watching Mariner's Choice International, Inc. (PINKSHEETS: MCII) this AM! Mariner's Choice develops, manufactures and markets product solutions that are eco-safe for the recreational, commercial and industrial marine markets. The company is developing products that provide equal or superior performance compared to alternative products containing caustic or hazardous ingredients and are competitively priced. MCII's product line includes: (1) Deck Solutions (for the vessel's exterior); (2) Under-Deck Solutions (treating the holding tank, sanitation system, bilge and vessel infrastructure); and (3) Personal Care Solutions (clothes/laundry, skin care and protection, infectious disease control and insect/bug/pest control). The company has already introduced 15 products spanning all three product categories. Mariner's Choice products reduce the cost of ownership, operations, and maintenance of marine assets. MCII plans to continuously introduce new products and has many more in the pipeline that it plans to introduce over the next 18 months. The addition of a personal care solutions product line provides Mariner's Choice with a significant competitive edge. The company has another 10 products it plans to launch in this product category. MCII most recently signed a private label agreement with BRD Supply Inc. of Bristol, Indiana, a distributor that has been in the RV industry since 1991. The agreement affords Mariner's Choice products an entry into the $14.5 billion RV industry in the U.S. (source: Recreation Vehicle Industry Association). Mariner's Choice strategy includes expansion outside of the marine market. RV is a natural extension, as there are many similarities in the product applications. Recently MCII launched a line of fuel enhancers specifically formulated for the marine industry and registered with the Environmental Protection Agency (EPA). MCII has already pre-booked revenue from various marine and non-marine sources, including offshore oil rig maintenance companies, a cruise ship line and hotel/resort operations. It plans to market its products through distributors and sales agents/manufacturers representatives. MCII management is anticipating 2007 revenue in a $1.3 million range and expects to reach operating breakeven during 2008. Retail sales of recreational boats increased nearly 6% in 2006 to $39.5 billion. The worldwide marine market for cleaning, maintenance and sanitation products is valued at approximately $8 billion. It is anticipated that worldwide market for boat cleaning, maintenance and sanitation products will continue to expand, maintaining an average of 8-9% annual growth over the next several years. Both the recreational and industrial/commercial marine segments worldwide are adopting eco-safe solutions in response to new mandates from government agencies requiring constraints on products that harm the environment. Mariner's Choice green products are a timely response to the environmental and health concerns globally. Beacon Equity Research recently initiated coverage of Mariner's Choice with a "Speculative Buy" rating and a $0.90 share price target. MCII is poised to become a significant player in the recreational and industrial/commercial marine chemicals markets! MCII just had excellent news out in a press release before today's opening bell announcing they have signed with Byfield Marine Supply LLC, adding them to their growing list of distributors! Investors should be watching this one closely!

Mariner's Choice International, Inc. (PINKSHEETS: MCII) has signed with Byfield Marine Supply LLC, adding them to their growing list of distributors.

Byfield Marine Supply, LLC of Pensacola, Florida will be carrying the Mariner's Choice product line for 2008. Established in 1987, Byfield Marine is a full line distributor covering the Gulf Coast from Carrabelle, Florida to Brownsville, Texas. They have already placed their initial order.

"We are very pleased to have Byfield Marine join our growing list of distributors of the Mariner's Choice product line. The working relationship we are forging with our channel partners has an overriding commitment to providing eco-solutions to their end-user customers. We continue to expand our market reach through a dedicated effort in assigning distributors," remarks Mariner's Choice vice president, Peter Hellwig.

Mariner's Choice is a global leader in providing eco-safe solutions through leading edge biodegradable technologies. Its primary focus is to provide high performance solutions across all marine industry sectors -- recreational and industrial -- without compromising performance. Mariner's Choice products reduce the cost of ownership, operations, and maintenance of marine assets. Each product is tested to exacting standards and performance levels of excellence, while providing the greatest benefit and satisfaction to the recreational and industrial customer. Mariner's Choice "green" products and nano-technology is a timely response to the environmental and health concerns that affect people globally. (

Stocks in the news and acting well as of late include: E Trade Financial Corp. (NASDAQ: ETFC), Microsoft Corp. (NASDAQ: MSFT) and Alcoa Inc. (NYSE: AA).

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