SOURCE: Market Pulse

January 17, 2008 08:30 ET

Market Pulse Breaking News Alert for Thursday, Jan. 17, 2008: SPKL - Spicy Pickle™ Coming to Los Angeles and Total Number of Franchises the Company Has Sold Increases to 113!

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse

ATLANTA, GA--(Marketwire - January 17, 2008) - Market Pulse News Alert for this AM, Stocks to Watch are: Spicy Pickle™ Franchising, Inc. (OTCBB: SPKL), Oracle Corp. (NASDAQ: ORCL), Crocs Inc. (NASDAQ: CROX) and Sun Microsystems Inc. (NASDAQ: JAVA).

Investors need to be watching Spicy Pickle Franchising, Inc. (OTCBB: SPKL) this AM! Spicy Pickle™ is engaged in the business of marketing, franchising and operating Spicy Pickle restaurants located throughout the United States. Spicy Pickle™ is a fast casual restaurant where fresh, made-to-order culinary-inspired panini, submarine style sandwiches, pizzetti (Neapolitan thin crust gourmet pizza), salads and soups with a large international variety of toppings and spreads are served using fresh baked breads and high quality ingredients. Spicy Pickle™ locations and marketing efforts are directed principally to white collar administrative, managerial, professional, and sales personnel who are willing to pay a little more for better flavor profiles. The company's menu items appeal to diners of all ages and preferences and will soon accommodate breakfast and dinner segments. Spicy Pickle™ recently added its new catering program, featuring the chain's culinary-inspired subs and panini sandwiches. Spicy Pickle™ is a unique franchise opportunity. The company offers franchise agreements for single and multiple store owners but prefers single franchisees that can develop multiple stores in their market. These franchisees sign development agreements for multiple stores in a defined geographic area and grant them the exclusive rights to the development area. These include agreements for developers that plan on owning and operating a large number of restaurants over a larger territory (state or larger). The company has sold 113 franchises and developments. Of the franchises sold, 36 restaurants are opened and operating, 8 restaurants are under construction, and there are over 70 more sites that are under area development agreements. The company continues to interview prospective franchisees and relies on the cash deposits from the franchise sales as well as royalty fees from the existing stores to support the expenses of the business. The $70 billion fast-casual segment of the restaurant industry is growing fast. Spicy Pickle Franchising is well-positioned to continue to grow their market position in existing and new markets. Spicy Pickle Franchising, Inc. has sufficient capital to carry it forward as they have recently raised $4.5 million. The company's five year plan includes opening 300 stores. The company would like to see more development areas like the one in Indianapolis that includes 10 stores or the one in southern California that includes 12 stores. The royalties create a continuous revenue stream and shareholder wealth. A significant amount of value is created for the company with each new franchise added. Spicy Pickle™ is poised to become a significant player in the fast-casual segment of the restaurant industry! Spicy Pickle™ just had excellent news out in a press release after Wednesday's bell announcing the sale of a multi unit restaurant development to a new franchisee in downtown Los Angeles, California, bringing the total number of franchises the company has sold to 113! This could be great news for investors!

Spicy Pickle™ fast casual restaurants (OTCBB: SPKL) announced the sale of a multi unit restaurant development to a new franchisee in downtown Los Angeles, California, bringing the total number of franchises the company has sold to 113.

A new franchisee has entered into a franchise and development agreement to open the first Spicy Pickle™ restaurants in downtown Los Angeles. The new franchisee became familiar with Spicy Pickle™ through the Company's public stock and then visited several of the restaurants operating in the greater Denver area.

Marc Geman, CEO of Spicy Pickle Franchising, Inc. commented, "We are very pleased to have such a capable franchisee to start our development of the Los Angeles market. This will complement our 12 restaurant development in San Diego and help grow the entire Southern California market. We expect to generate a lot of interest in this large market."

Mr. Geman also noted that the franchisee was an owner of two night clubs in the development area and very familiar with the neighborhood where the restaurants will be located, which is bounded by Interstate 10, the 110 and the 101 and Grand Avenue including the area around the Staples Center and the Convention Center. Additionally the new franchisee is an instructor at the California School of Culinary Arts, Le Cordon Bleu Program in Pasadena. "We are thrilled to have such an accomplished restaurateur pick our concept for development," said Mr. Geman.

About Spicy Pickle™:

Founded in 1999, Spicy Pickle Franchising, Inc. serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle™ offers menu items that are far beyond traditional fast food, but without the price point of casual dining. The hallmark of a Spicy Pickle™ restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with franchise locations now open across 12 states and many more in development nationwide. For more about Spicy Pickle, including franchise information and inquiries, visit

Stocks in the news and acting well as of late include: Oracle Corp. (NASDAQ: ORCL), Crocs Inc. (NASDAQ: CROX) and Sun Microsystems Inc. (NASDAQ: JAVA).

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MP, because it relies on information supplied by various third parties disclaims any responsibility for the accuracy of such information. Any investor considering making an investment in any security which has been the subject of a MP analysis or opinion should, before making any such investment, consult with his/her market professional and/or do his/her own independent research regarding the company which is the subject of an MP opinion, recommendation or analysis. Information regarding companies which MP has opined upon is normally available from many sources including the subject company's filings with the SEC and various press releases issued by the company.

You should be aware that MP is often compensated for issuing analyses, recommendations or opinions concerning particular companies. Its opinion is therefore not unbiased and you should consider this factor when evaluating MP's statements regarding a company. MP has been compensated thirty thousand dollars from Spicy Pickle Franchising, Inc. In addition, MP has been compensated three hundred thousand restricted shares of Spicy Pickle Franchising, Inc. from the company. In 2006, MP acquired two hundred thousand shares of Spicy Pickle Franchising, Inc. directly from the company in a private offering for fifty thousand dollars. These shares were subsequently included in a registration statement filed by the company with the SEC. To date, MP has sold two hundred thousand shares of stock in Spicy Pickle Franchising, Inc. for proceeds totaling one hundred ninety thousand seven hundred dollars. MP's officers and directors reserve the right to buy additional shares of the companies discussed in this opinion and may profit in the event those shares rise in value. When MP receives free trading shares as compensation for a profiled company, MP may sell part or all of any such shares during the period in which MP is performing such services. and Market Pulse Breaking News Alert are owned by Market Pulse LLC.

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