SOURCE: Market Pulse

October 24, 2006 08:30 ET

Market Pulse Breaking News Alert for Tuesday, October 24, 2006: SIKY -- Sticky Web's Estrela Acquisition to Provide Top Sales and Marketing Organization in Over $7 Billion Annual Sales OPT-IN Industry!

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse.

ATLANTA, GA--(Marketwire - October 24, 2006) - Market Pulse News Alert for this AM, Stocks to Watch are: Sticky Web, Inc. (PINKSHEETS: SIKY), Apple Computer Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), and Wal-Mart Stores Inc. (NYSE: WMT).

Investors need to be watching Sticky Web, Inc. (PINKSHEETS: SIKY) this AM! Sticky Web is an intellectual property company with key Internet, software and business method patents in e-mail, collaboration, web creation, e-commerce, and security. Sticky Web is a provider of web based applications and marketing products and services built through technology development and acquisitions and is licensing its portfolio of six patents and patents pending in various stages of issue with the USPTO. The patents cover electronic document publishing, e-mail management and distribution, e-commerce and marketing tools, access management to electronic documents and electronic document collaboration. Sticky Web has engaged General Patent Corporation International to license the 6,631,400 patent. The 6,631,400 patent is titled Method For Managing Bulk E-Mail Distribution. E-mail marketing exceeded $7 billion in 2005 according to independent studies prepared by eMarketer, Jupitermedia, META Group/IMT Strategies and Forrester Research. SIKY is negotiating with law firms to represent their 6,771,291 patent. The 6,771,291 is titled Method For Developing Electronic Documents Employing Multiple Display Regions. The '291 patent relates to electronic document creation and online collaboration utilizing multiple display regions, display screens or windows. As each patent is issued, SIKY looks to combine an operating company or possibly companies that compliment the patent with technologies. The company believes this strategy will enhance their growth as well as leverage the competitive advantage of each patent in the market it covers. The management team is committed to the company's plan to license the patents and take any action necessary to maximize the revenue potential of each patent in the portfolio. SIKY has had several excellent news announcements out lately and one again before today's opening bell announcing that its acquisitions sales and marketing organization will drive sales and earnings. "Our goal is to maximize the potential of our ASP with Estrela's sales and marketing organization," stated Thomas L. DiStefano, III CEO, Sticky Web, Inc. "The OPT-IN industry generates over $7 billion annually and we are positioning ourselves as a leader," he continued. This could be great news for investors!

Sticky Web, Inc. (PINKSHEETS: SIKY) an intellectual property company with key Internet, software and business method patents in e-mail, collaboration, web creation, e-commerce, and security commented today on how its acquisitions sales and marketing organization will drive sales and earnings.

Sticky Web has been working with Estrela Marketing Solutions, Inc. since it signed a definitive agreement 2005. As a leader in the growing area of e-marketing, Estrela Marketing Solutions, Inc. provides its clients with over 50 million of the highest quality double verified OPT-IN e-mail recipients. Sticky Web has set out to utilize Estrela's proven sales and e-mail management expertise to drive sales through its OPT-IN ASP.

"Estrela's strengths in sales and marketing combined with our data management capabilities and patents inherent competitive advantage can only help in creating a leading online marketing company," Thomas L. DiStefano III, CEO, Sticky Web, Inc.

Sticky Web's e-mail technology, which is protected by its patent portfolio, will be offered as an ASP to plan, schedule, track, certify and guarantee e-mail marketing and data management campaigns. The Company is planning to roll-out its global OPT-IN platform by January 2007.

"Our goal is to maximize the potential of our ASP with Estrela's sales and marketing organization," stated Thomas L. DiStefano III, CEO, Sticky Web, Inc. "The OPT-IN industry generates over $7 billion annually and we are positioning ourselves as a leader," he continued.

A January closing is set for the acquisition.

About Sticky Web, Inc.

Sticky Web, Inc. is as a provider of web based applications and marketing products and services built through technology development and acquisitions and is licensing its portfolio of six patents and patents pending that represent key Internet and software technologies and business methods. The patents cover electronic document publishing, e-mail management and distribution, e-commerce and marketing tools, access management to electronic documents and electronic document collaboration. For more corporate information visit www.stickywebinc.com.

About Estrela Marketing Solutions, Inc.

Estrela Marketing Solutions, Inc., website address www.estrelams.com, is an e-mail marketing and management company committed to their clients' success. With decades of combined experience in marketing, Internet technologies, database management and art & design, Estrela makes the most effective use of its marketing expertise and support to provide consistent superior results.

Stocks in the news and acting well as of late include: Apple Computer Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), and Wal-Mart Stores Inc. (NYSE: WMT).

Information contained herein is the opinion of Market-Pulse.com ("MP") and is intended to be used strictly for informational purposes. You should be aware that MP attempts to assure itself of the accuracy of the information contained in the analyses it publishes. In this regard, MP does, at times, rely on the accuracy of information supplied to it by the companies which are the subject of MP's analyses and/or parties related to those companies. MP also relies on the accuracy and integrity of information that is contained in company press releases and reports filed with the SEC. The companies mentioned in this publication have not approved the content or timing of the information being published unless otherwise noted.

MP, because it relies on information supplied by various third parties disclaims any responsibility for the accuracy of such information. Any investor considering making an investment in any security which has been the subject of a MP analysis or opinion should, before making any such investment, consult with his/her market professional and/or do his/her own independent research regarding the company which is the subject of an MP opinion, recommendation or analysis. Information regarding companies which MP has opined upon is normally available from many sources including the subject company's filings with the SEC and various press releases issued by the company.

You should be aware that MP is often compensated for issuing analyses, recommendations or opinions concerning particular companies. Its opinion is therefore not unbiased and you should consider this factor when evaluating MP's statements regarding a company. MP has been compensated in free trading shares of common stock, available for public trading as follows: Sticky Web, Inc. compensation from a third party shareholder: two hundred thousand free trading shares of stock in Sticky Web, Inc., already received from a third party shareholder. To date, MP has sold zero shares of stock in Sticky Web, Inc. MP's officers and directors reserve the right to buy additional shares of the companies discussed in this opinion and may profit in the event those shares rise in value. When MP receives free trading shares as compensation for a profiled company, MP may sell part or all of any such shares during the period in which MP is performing such services. Market-Pulse.com and Market Pulse Breaking News Alert are owned by Market Pulse LLC.

Contact Information