SOURCE: Market Pulse

November 28, 2007 08:30 ET

Market Pulse Breaking News Alert for Wednesday, November 28, 2007: SPKL -- Spicy Pickle® Announces Two New Restaurant Openings in Colorado Market and This Marks 32nd and 33rd Restaurants in the Chain!

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Market Pulse.

ATLANTA, GA--(Marketwire - November 28, 2007) - Market Pulse News Alert for this AM, Stocks to Watch are: Spicy Pickle® Franchising, Inc. (OTCBB: SPKL), E-Trade Financial Corp. (NASDAQ: ETFC), eBay Inc. (NASDAQ: EBAY) and Directed Electronics Inc. (NASDAQ: DEIX).

Investors need to be watching Spicy Pickle® Franchising, Inc. (OTCBB: SPKL) this AM! Spicy Pickle® is engaged in the business of marketing, franchising and operating Spicy Pickle restaurants located throughout the United States. Spicy Pickle® is a fast casual restaurant where fresh, made-to-order culinary-inspired panini, submarine style sandwiches, pizzetti (Neapolitan thin crust gourmet pizza), salads and soups with a large international variety of toppings and spreads are served using fresh baked breads and high quality ingredients. Spicy Pickle® locations and marketing efforts are directed principally to white collar administrative, managerial, professional, and sales personnel who are willing to pay a little more for better flavor profiles. The company's menu items appeal to diners of all ages and preferences and will soon accommodate breakfast and dinner segments. Spicy Pickle® recently added its new catering program, featuring the chain's culinary-inspired subs and panini sandwiches. Spicy Pickle® is a unique franchise opportunity. The company offers franchise agreements for single and multiple store owners but prefers single franchisees that can develop multiple stores in their market. These franchisees sign development agreements for multiple stores in a defined geographic area and grant them the exclusive rights to the development area. These include agreements for developers that plan on owning and operating a large number of restaurants over a larger territory (state or larger). As of September 1, 2007, the company had sold just under 100 franchises and developments. Of the franchises sold, 33 restaurants are opened and operating, 8 restaurants are under construction, and there are over 50 more sites that are under area development agreements. The company hopes to open 38 to 40 more restaurants in 12 states by the end of 2007. The company continues to interview prospective franchisees and relies on the cash deposits from the franchise sales as well as royalty fees from the existing stores to support the expenses of the business. The $70 billion fast-casual segment of the restaurant industry is growing fast. Spicy Pickle® Franchising is well-positioned to continue to grow their market position in existing and new markets. Spicy Pickle® Franchising, Inc. has sufficient capital to carry it forward as they have recently raised $4.5 million. The company's five year plan includes opening 300 stores. The company would like to see more development areas like the one in Indianapolis that includes 10 stores or the one in southern California that includes 12 stores. The royalties create a continuous revenue stream and shareholder wealth. A significant amount of value is created for the company with each new franchise added. Spicy Pickle® is poised to become a significant player in the fast-casual segment of the restaurant industry! Spicy Pickle® just had excellent news out in a press release after Tuesday's bell announcing two new restaurant openings in Colorado! The two new openings mark the 32nd and 33rd restaurants in the chain! Investors should be watching this one closely!

Spicy Pickle® fast casual restaurants (OTCBB: SPKL) announced two new restaurant openings in Colorado.

The two new openings mark the 32nd and 33rd restaurants in the chain, and the 20th and 21st restaurants located in the Colorado Front Range metro area, which covers Colorado Springs, Denver, Boulder, Ft Collins, and smaller communities found close to those cities.

The first new restaurant is located at 9275 N. Union Blvd., Suite 150, Colorado Springs, Colorado 80920 phone: (719) 282-1442. This location is the second Spicy Pickle® restaurant in the Colorado Springs area.

The second new location will officially open its doors for the public on Monday, December 3rd. It is located at 321 McCaslin Boulevard, Unit C, Louisville, Colorado 80027 phone: (720) 890-6162. Louisville is located along the heavily populated corridor between Denver and Boulder.

Marc Geman, CEO of Spicy Pickle® Franchising, Inc., commented, "With the opening of our 20th and 21st stores in the Colorado market we continue to leverage our brand to the Colorado consumers who are very familiar with our offerings. We plan to replicate this level of market penetration in other major metro areas around the country over the coming months and years."

By the end of 2007, Spicy Pickle® anticipates it will still be on track to open two restaurants out of state as well as the new Corporate Training/Culinary Restaurant in Denver, and the new Bakery which will serve the Colorado restaurants, all by year's end. Two additional locations are already in construction and should open shortly after the first of the year. In addition over 50 other franchise development agreements have been signed.

About Spicy Pickle®:

Founded in 1999, Spicy Pickle® Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle® offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle® restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with franchise locations now open across nine states and many more in development nationwide. For more about Spicy Pickle®, including franchise information and inquiries, visit http://www.spicypickle.com.

Stocks in the news and acting well as of late include: E-Trade Financial Corp. (NASDAQ: ETFC), eBay Inc. (NASDAQ: EBAY) and Directed Electronics Inc. (NASDAQ: DEIX).

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You should be aware that MP is often compensated for issuing analyses, recommendations or opinions concerning particular companies. Its opinion is therefore not unbiased and you should consider this factor when evaluating MP's statements regarding a company. MP has been compensated thirty thousand dollars from Spicy Pickle Franchising, Inc. In addition, MP has been compensated three hundred thousand restricted shares of Spicy Pickle Franchising, Inc. from the company. In 2006, MP acquired two hundred thousand shares of Spicy Pickle Franchising, Inc. directly from the company in a private offering for fifty thousand dollars. These shares were subsequently included in a registration statement filed by the company with the SEC. To date, MP has sold two hundred thousand shares of stock in Spicy Pickle Franchising, Inc. for proceeds totaling one hundred ninety thousand seven hundred dollars. MP's officers and directors reserve the right to buy additional shares of the companies discussed in this opinion and may profit in the event those shares rise in value. When MP receives free trading shares as compensation for a profiled company, MP may sell part or all of any such shares during the period in which MP is performing such services. Market-Pulse.com and Market Pulse Breaking News Alert are owned by Market Pulse LLC.

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