SOURCE: Market & Research Corp.

May 01, 2008 10:30 ET

Market & Research Corp. Agrees to Acquire Precision Opinion, Inc.

WESTPORT, CT--(Marketwire - May 1, 2008) - Market & Research Corp. ("MKRC") (PINKSHEETS: MTRE) today announced that it has entered into a definitive agreement to acquire Precision Opinion, Inc. ("Precision"). Precision currently provides consumer research services to the entertainment industry, non-governmental organizations and political polling services.

Gary Stein, President of MKRC, stated, "Combined with our previously announced proposed acquisitions of INmarketing and Quantum, we expect MKRC to become a major national entity in the market and research industry. We anticipate that the consolidated strengths and areas of expertise that the three proposed acquisitions would be able to provide would give us immediate access to multiple business sectors, including not only the entertainment, consumer and political arenas, but also to other high-demand markets, such as telecommunications, automotive, and finance. Our client base already is expected to include a number of household names, and we believe the synergy these three companies will provide will enable that list to grow."

Mr. Stein further stated, "Assuming the completion of all three acquisitions, our pro-forma combined 2007 revenues would be $18.2 million and our pro-forma EBITDA would be approximately $1.7 million. This would not only represent a company with a solid revenue and customer foundation, but also a profitable one. With 2008 being an election year, and consumer interests and attitudes at a peak, we are conservatively projecting that this year's pro-forma revenues would show double-digit growth."

In closing, Mr. Stein commented, "As a result of our recent reorganization, we also want to update our shareholders on the current share structure and other items of interest. In conjunction with actions taken earlier this month, and aligned with our objective to remain transparent to shareholders, MKRC now has 150 million shares of common stock authorized. Of this, there are 9,990,750 shares outstanding.

"We are working on the required regulatory filings to enable the spin-off of our wholly owned subsidiary, LifeHealthCare, Inc. Once approved, we will provide specific details regarding the ex-dividend date, and multiple paydates to provide the one-for-one share dividend to MTRE shareholders. At that time, we will also provide clarity on how the payouts will be accomplished. We are also working on the consolidated financing package for our three acquisitions. All of this is expected to take place in the current quarter. We have a number of items that we will be unveiling this quarter, including the product portfolio and business plan for LifeHealthCare."

About Market & Research Corp. ("MKRC")

MKRC currently owns LifeHealthCare, Inc. LifeHealthCare, Inc. intends to develop and commercialize innovative over-the-counter, non-prescriptive dental care products.

About Precision Opinion

Precision currently provides consumer research services to the entertainment industry, non-governmental organizations and political polling services.

About INmarketing

INmarketing is a leader in the incentive industry through the deployment of its exclusive, database-driven, web-enabled application to reward program strategies. INmarketing develops sales incentive programs, a safety incentive program, service award, recognition programs or customer loyalty programs for its customers.

About Quantum

Quantum currently provides consumer research services to the telecommunications, automotive, healthcare, banking and cable industries and provides a circulation and research service for Business-to-Business for these same industries.

Forward-Looking Statements: The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements made on behalf of the Company and its subsidiaries. All such forward-looking statements are, by necessity, only estimates of future results and actual results achieved by the Company may differ materially from these statements due to a number of factors. Any forward-looking statements speak only as of the date made. Statements made in this document that are not purely historical are forward-looking statements, including any statements as to beliefs, plans, expectations, or intentions regarding the future. Risk factors that may cause results to differ from projections include, without limitation, loss of suppliers, loss of customers, inadequate capital, competition, loss of key executives, declining prices, and other economic factors. The Company assumes no obligations to update these forward-looking statements to reflect actual results, changes in assumptions or changes in other factors affecting such statements. You should independently investigate and fully understand all risks before making investment decisions.

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