August 07, 2012 05:00 ET

Market Research Estimates Baby Care Products to Reach $62 Billion by 2017

ROCKVILLE, MD--(Marketwire - Aug 7, 2012) - has announced the addition of the new report "Baby Care Products Market - Global Industry Analysis, Market Size, Share, Growth and Forecast 2007 - 2017," to their collection of Children's HBC market reports. For more information, visit

The baby cosmetics and toiletries market was the larger market segment with a revenue share of 92.2% in 2011. The segment will further consolidate its position with 93.2% market share in 2017. The global baby care cosmetics and toiletries market was worth USD 41.3 billion in 2011 and is expected to reach USD 62.3 billion in 2017 with a CAGR of 7.1% from 2011 to 2017.

The baby care product market growth is largely fueled by the growing baby population in developing nations, where the disposable income of parents have also increased considerably at the same time. Moreover, the average age of parents across the globe has also increased in the past few years. Higher aged parents are considered to be financially more stable and hence have more money to spend on their baby's care and convenience. In addition, a growing number of women entering into the mainstream workforce has helped the baby care market to grow, as the average disposable income of the family has grown. Baby care market has also witnessed a growing trend in baby specific products, especially baby cosmetics, which are organic in terms of ingredients used and poses no threat to baby's health.

Key factors that influence parents' decision while purchasing baby care products include: health benefits, convenience, and organic aspects. The analysis indicates that once babies are above two years of age, they start developing a preference for baby care products and thus begin influencing the decision of parents as to what product to purchase.

Baby skin care and toiletries are major segments of baby care market with high market share and positive future outlook. Currently, baby hair care segment has small market penetration, however healthy growth is expected in the near future. Baby sun care segment is relatively small market, as parents refrain from taking their baby into direct sunlight often. Increasing trend of using shower gel as preferred bath product for babies is creating positive future outlook for this segment.

For more information, visit

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