August 18, 2011 13:23 ET

Market Research for the Social Generation: Tiipz to Debut at Launch @GROW

Selected From Hundreds, This Emerging Company Will Discuss Its Innovative New Brand of Market Research - for the Social Generation

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Aug. 18, 2011) - Squamish-based Tiipz, www.tiipz.com, has been selected from hundreds of start-ups across Canada to present its social new approach to market research today at Launch @GROW, happening at the Vancouver Convention Centre.

Launch @GROW, an important platform for emerging companies, selects four brilliant new ventures each year to present their stories to more than 600 investors and influencers from Canada and Silicon Valley.

Explains Jason Cyr, who co-Founded Tiipz with partners Mark Nickson and Gesvyn Tjandra, "Today we have an exciting opportunity to explain how Tiipz will define a new approach to market research in the age of social media."

Tiipz hasn't yet officially launched, and already the company is working with clients including Westbeach, Kokanee, and Budweiser. Through a partnership with brand.LIVE, brands including Mike's Hard Lemonade, Sennheiser and Mattel will be using Tiipz to undertake interactive customer research at the Live at Squamish concert happening this weekend.

Says Jason, "As a research tool, Tiipz is based entirely on engagement. The consumer benefits from a fun experience and a tangible reward for participation; they can share their opinion with others and possibly change the course of action for a business."

"The business benefits from stronger market insights and increased brand loyalty. There's no other research tool that's nearly this engaging in the marketplace!"

About Tiipz

Tiipz is market research for the social media generation. Founded in 2010 by Mark Nickson, Jason Cyr, and Gesvyn Tjandra, the Tiipz platform lets businesses use mobile and social media channels to instantly connect and engage any segment or demographic − and get qualified market research at a fraction of the cost of traditional marketing and polling methods.




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