March 14, 2012 06:08 ET

Market Research Forecasts Digital TV Advertising Market at $163 Billion in 2012

ROCKVILLE, MD--(Marketwire - Mar 14, 2012) - has announced the addition of the new report "TV Advertising Forecasts" to their collection of Broadcasting & Cable market reports. For more information, visit

Global TV advertising expenditure will reach $214 billion in 2017, up 39% -- or nearly $60 billion -- from 2011. Television will increase its share of total advertising expenditure, reaching 44.1% in 2017 -- up from 41.6% in 2011.

Global TV advertising grew by 3.5% in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural disasters (Japan, Thailand, the Philippines and Turkey) and the Arab Spring revolts. In contrast, economic booms in Latin America and Asia Pacific led to significant growth.

The global TV advertising scenario will be more positive in 2012, by increasing 5.4% to $163 billion. The much-touted quadrennial effect will take place [and also in 2016] whereby the advertising industry is boosted by the US Presidential elections, the summer Olympics in London and the Euro soccer championships in Poland and the Ukraine.

For more information, visit

About is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover,'s Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Veronica Franco at 240-747-3016 or visit

Contact Information

  • Contact:
    Veronica Franco
    Email Contact