SOURCE: MarketResearch.com

MarketResearch.com

March 14, 2012 06:08 ET

Market Research Forecasts Digital TV Advertising Market at $163 Billion in 2012

ROCKVILLE, MD--(Marketwire - Mar 14, 2012) - MarketResearch.com has announced the addition of the new report "TV Advertising Forecasts" to their collection of Broadcasting & Cable market reports. For more information, visit http://www.marketresearch.com/Digital-TV-Research-v3873/TV-Advertising-Forecasts-6842268/

Global TV advertising expenditure will reach $214 billion in 2017, up 39% -- or nearly $60 billion -- from 2011. Television will increase its share of total advertising expenditure, reaching 44.1% in 2017 -- up from 41.6% in 2011.

Global TV advertising grew by 3.5% in 2011 to $154 billion, despite the Eurozone crisis (which hit Spain, Greece, Ireland and many Eastern European territories the hardest), natural disasters (Japan, Thailand, the Philippines and Turkey) and the Arab Spring revolts. In contrast, economic booms in Latin America and Asia Pacific led to significant growth.

The global TV advertising scenario will be more positive in 2012, by increasing 5.4% to $163 billion. The much-touted quadrennial effect will take place [and also in 2016] whereby the advertising industry is boosted by the US Presidential elections, the summer Olympics in London and the Euro soccer championships in Poland and the Ukraine.

For more information, visit http://www.marketresearch.com/Digital-TV-Research-v3873/TV-Advertising-Forecasts-6842268/

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