January 24, 2012 05:08 ET

Market Research Projects HDTV Home Penetration at 652 Million by 2016

ROCKVILLE, MD--(Marketwire - Jan 24, 2012) - has announced the addition of the new report "HDTV, 3DTV and DVR Forecasts" to their collection of Broadcasting & Cable market reports. For more information, visit

HD-ready penetration will double from 25.9% at end-2011 to 50.9% in 2016. However, HD-ready penetration will be higher than 80% in 18 countries by 2016.

Simon Murray (author of the "HDTV, 3DTV and DVR Forecasts" report) said: "Most sets on sale in developed markets are now HD compatible, with a growing proportion also providing 3D functionality. Retail prices are falling as production reaches economies of scale, as competition increases and as consumer acceptance grows."

More than 300 million HDTV-ready households existed at end-2011 for the 40 countries covered in the report. The US supplied 79 million of the total, followed by China (35 million) and Japan (24 million).

The HD-ready household total will more than double to 652 million by 2016. China will become the market leader, by providing 151 million homes -- up by 116 million from 2011.

For more information, visit

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