February 21, 2013 03:08 ET

Market Research Report -- Oral Care Products Market Reached $4.9 Billion in 2012

ROCKVILLE, MD--(Marketwire - Feb 21, 2013) - has announced the addition of the market research report "Oral Care Products in the U.S., 8th Edition" to their product offering.

In the oral care market, health is the number one driver of sales, but other factors come into play as well. Consumers are also looking to whiten their teeth and freshen their breath, and if a product can do all three, all the better. Sales of over-the-counter oral care products -- specifically products intended to maintain the health of teeth and gums, whiten teeth and eliminate bad breath -- reached $4.9 billion in 2012, an increase of 2% from the previous year.

Products that provide multiple benefits are proving to be the most attractive to consumers, as they are more convenient and affordable than the alternative of having to purchase multiple product types. Marketers looking to spur sales in several categories have also had success with "product suites," groupings of products presented as a complete oral care package, which encourages consumers to remain brand-loyal. Additionally, the ability to achieve professional results at home without the expense and time of a dental office visit is another product appeal consumers have gravitated towards. Although use of most oral care product types has remained relatively steady over the past five years, consumer concern about the state of their oral health has slowly declined -- a factor that needs to be addressed by oral care marketers if they want to protect sales from a similar slippage.

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