September 12, 2012 04:03 ET

Market Research Shows Latino Credit Cardholder Growing While Non-Latinos Decline

ROCKVILLE, MD--(Marketwire - Sep 12, 2012) - has announced the addition of the new report "Consumer Payments in the U.S.: The Latino Market," to their collection of Payment Processing market reports. For more information, visit

Latino consumers are a bright spot in an otherwise dreary picture for issuers of credit cards. According to Experian Simmons National Consumer Study (NCS) data, between 2004 and 2011 the total number of American consumers with credit cards dropped 5%, while the number of non-Latinos with credit cards fell 7%. During this same period, however, the number of Latino cardholders increased 23%. Thus, the vibrant growth in the number of Latino cardholders helped arrest what would have been an even more significant decline in the total number of American consumers owning credit cards.

Packaged Facts' "Consumer Payments in the U.S.: The Latino Market" illustrates the importance of Latinos to the debit and prepaid card worlds as well. Between 2004 and 2011 the number of Latinos with debit/ATM cards more than doubled (115%), while the number of non-Latinos with debit/ATM cards increased only 51%. Thus the report demonstrates the increasingly crucial role played by Latinos in all aspects of the consumer payments market.

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