February 29, 2012 06:08 ET

Market Research Shows That 6 in 10 Shoppers Buy Targeted Health & Wellness Foods

ROCKVILLE, MD--(Marketwire - Feb 29, 2012) - has announced the addition of the new report "Targeted Health and Wellness Foods and Beverages: The U.S. Market and Global Trends," to their collection of Food & Beverage market reports. For more information, visit

The market for targeted health and wellness foods and beverages is a dynamic and promising one, driven largely by the growing recognition -- among scientists, government, practitioners, and consumers alike -- of the instrumental role diet plays in a wide range of health conditions.

Diseases that are linked to eating habits, including heart disease, high blood pressure, stroke, some types of cancer, and diabetes, are among the leading causes of death in the United States. The risk of developing diet-related chronic diseases increases with age, so the graying of the U.S. population is a key factor in this market. Escalating healthcare costs that prompt consumers to seek alternative ways of managing their health also draw attention to these products and spur sales.

Packaged Facts consumer survey data show that 63% of U.S. grocery shoppers have purchased a food or beverage in the past year to address one or more specific health and wellness conditions or concerns, with cholesterol management and digestive health coming in at the top of the list.

Purchasing of Targeted Food and Beverage Products: By Top Health or Wellness Concerns, 2011
(percent of U.S. grocery shoppers)

Health/Wellness Concern Percent
Cholesterol 24%
Digestive Health 23%
Energy Levels 17%
Immune System 16%
Obesity/Weight Management 16%
Blood Pressure 15%
Heart/Circulatory Health 15%
Joint/Bone Health 15%

Note: Based on product purchasing within the past 12 months.
Source: Packaged Facts May-June 2011 Food Shopper Insights Survey

For more information, visit

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