Market Wire

Market Wire

August 22, 2006 10:30 ET

Market Wire Introduces Social Media Distribution for Customer News Releases

Communications Professionals Can Quickly Reach User-Driven Online Content Forums

LOS ANGELES, CA--(CCNMatthews - August 22, 2006) - Market Wire, one of the largest newswires in North America and a full-service distributor of company press releases and material news, announced a new service for targeting social media and online community Web sites.

Market Wire's Social Media distribution quickly and cost effectively delivers news to community-driven online content forums and social media sites like Digg, Del.icio.us and Newsvine. According to web information and traffic ranking service, Alexa, Digg and Del.icio.us rank in the top 150 web sites for pure traffic, and the combined visitor traffic to all three sites exceeds 15 million users.

Through Social Media, users determine what news is important and relevant. Anyone can choose to participate or simply view what the mass of users have deemed as significant. To further take advantage of user ability to determine which news is posted, Market Wire enhances the press release with social media links that allow readers to recommend news to other online groups, blogs, message boards and podcasts.

"People are increasingly turning beyond print publications and online news aggregators to user powered Web sites and other forms of social media to get their news," said Paolina Milana, vice president of Marketing & Media Relations, Market Wire. "Social Media distribution brings an added dimension to our news delivery, allowing our customers to quickly reach a broader audience with information specifically tailored to the audiences they care about most."

Social Media Distribution allows customers to easily add tags to their news. Tags are keywords or phrases used for indexing content that target audiences may use in their searches such as automobile, fuel efficient, hybrid, green vehicle and natural gas.

Social Media Distribution is available for $50 as an enhancement to any Domestic distribution circuit during the press release submission process at www.marketwire.com. For more information on all of Market Wire's communication and news distribution solutions, please call 800-774-9473.

About Market Wire

Market Wire, a CCNMatthews Company, is a full-service distributor of corporate press releases. The company boasts one of the largest media distribution footprints in North America with the most secure and cost-effective distribution of real-time news to thousands of media outlets including AP, Dow Jones, Bloomberg, Reuters, Yahoo!, and MSNBC.

Committed to world-class client service, industry-leading distribution, technology innovation and market-leading strategic relationships, Market Wire serves PR and IR professionals with key workflow solutions including Easy PR/IR, SEO, ListLogix, and more.

A full listing of the company's products and specific distribution points can be found at www.marketwire.com.


Contact Information

  • For additional information:
    Paolina Milana
    Market Wire
    (310) 846-3760
    pmilana@marketwire.com
    or
    Thom Brodeur
    Brodeur
    (602) 808-1165