Market Wire

Market Wire

August 09, 2006 11:07 ET

Market Wire Launches Embedded Video Solution for News Releases

Service Goes Beyond Video Links, Allowing Communications Professionals to Embed Video Files Directly Into Press and Earnings Releases

LOS ANGELES, CA--(CCNMatthews - August 09, 2006) - Market Wire, one of the largest newswires in North America and a full-service distributor of company press releases and material news, announced its new embedded video product for customer news releases.

Market Wire's Embedded Video solution embeds video files featuring products, movie trailers and other visuals directly into the press release, thereby making it more dynamic and improving its news value. Press releases gain multimedia power, with video appearing not as links, but as actual streaming video embedded within the release. Customers' video files are distributed to Google Video, Yahoo Video and YouTube, and archived for three months. A recent Buena Vista Home Entertainment press release featured Market Wire's Embedded Video solution online at: http://www.marketwire.com/mw/release_html_b1?release_id=148843.

"Market Wire's Embedded Video solution takes our customers' news to a whole new level," said Paolina Milana, vice president of Marketing & Media Relations for Market Wire. "This technology effectively enables our clients to leverage their press releases as a broadcast commercial complete with search engine-optimized key words and phrases, audio casts and video clips, providing a full-fledged multimedia experience for the media, customer or partner who receives it."

Customers can simply and easily incorporate Market Wire's Embedded Video solution by uploading a copy of their video clip during the press release submission process at www.marketwire.com. Market Wire works with Google Video to host the clip. Embedded Video is cost-efficient, priced at $100 per uploaded video file (up to 100MB each).

About Market Wire

Market Wire, a CCNMatthews Company, is a full-service distributor of corporate press releases. The company boasts one of the largest media distribution footprints in North America with the most secure and cost-effective distribution of real-time news to thousands of media outlets including AP, Dow Jones, Bloomberg, Reuters, Yahoo!, and MSNBC.

Committed to world-class client service, industry-leading distribution, technology innovation and market-leading strategic relationships, Market Wire serves PR and IR professionals with key workflow solutions including Easy PR/IR, SEO, ListLogix, and more.

A full listing of the company's products and specific distribution points can be found at www.marketwire.com. For more information on all of Market Wire's communication and news distribution solutions, please call 800-774-9473.


Contact Information