SOURCE: Market Wire, a CCNMatthews Company

February 28, 2007 09:00 ET

Market Wire to Present at Bulldog Reporter's PR University

Session to Focus on Search Engine Optimization and Real Simple Syndication

LOS ANGELES, CA -- (MARKET WIRE) -- February 28, 2007 -- Market Wire, a leading newswire in North America and a full-service distributor of company press releases and material news, today announced that Paul Dyer, its New Media Specialist, will present at the Bulldog Reporter PR University event, Advanced PR Technology in Practice. Dyer's session, "Boosting PR Visibility with SEO and RSS," takes place on Friday, March 2, at 2:30 p.m. at The Olympic Collection in Los Angeles.

During the Advanced PR Technology in Practice conference, Dyer will discuss how communication professionals can use SEO, or Search Engine Optimization, to increase Web traffic, press release pick-up and readership. He also will provide an overview of RSS, or Real Simple Syndication, of press releases.

Using an SEO tool like Market Wire's SEO Enhanced allows communication professionals to identify the keywords that are important to them. SEO Enhanced matches the terms customers hyperlink on the press release with the meta tags on their Web site. With SEO Enhanced reporting, customers know what terms searchers are using to find them, and can then incorporate that information into their Web site meta tags to optimize traffic to their site.

Designed to help participants understand the latest PR technology topics, the Advanced PR Technology in Practice event features industry experts in SEO as well as blogs; corporate video, vodcasts and podcasts; social media; and online measurement.

About Market Wire

Market Wire is a full-service distributor of corporate press releases. The company boasts one of the largest media distribution footprints in North America with the most secure and cost-effective distribution of real-time news to thousands of media outlets including AP, Dow Jones, Bloomberg, Reuters, Yahoo!, and MSNBC.

Committed to world-class client service, industry-leading distribution, technology innovation and market-leading strategic relationships, Market Wire serves corporate and agency communication professionals with key financial and public relations workflow, and media management solutions including Easy PR, Easy IR, SEO, Social Media, Listlogix and more.

A full listing of the company's products and specific distribution points can be found at www.marketwire.com.

Contact Information

  • For additional information:
    Jamie Ernst
    Brodeur
    (210) 495-5757
    Email Contact