SOURCE: Market2Lead

September 13, 2005 13:42 ET

Market2Lead Introduces New Appforce Solution at Dreamforce '05

Solution Resurrects Non-Productive Sales Leads Back Into Viable Opportunities

SAN FRANCISCO, CA -- (MARKET WIRE) -- September 13, 2005 -- Market2Lead and salesforce.com (NYSE: CRM), the market and technology leader in on-demand customer relationship management (CRM), today announced the availability of Market2Lead On-Demand for Appforce. Tightly integrated with Salesforce via the Appforce on-demand platform, and immediately available to salesforce.com customers, the Market2Lead on-demand solution is designed to help salesforce.com customers breathe new life into inactive sales leads that were assumed lost. At the core of the solution is a sophisticated response collector that enhances salesforce.com's current web-to-lead form capability. Market2Lead On-Demand was announced today in San Francisco at Dreamforce '05, salesforce.com's third annual user and developer conference.

"The Market2Lead On-Demand solution extends the array of solutions already available for the Appforce on-demand platform, providing salesforce.com customers with another useful option to address their marketing challenges," said Adam Gross, Director of Product Marketing, salesforce.com.

As marketers are pressured to deliver more with less, increasing emphasis is placed on improving process efficiencies. Currently, over 95% of leads generated at most companies do not convert into revenue. Significant revenue can be obtained if these non-productive leads can be resurrected and made viable again. Market2Lead On-Demand is a full lead nurturing solution designed to resurrect non-productive leads. Based on proven nurturing principles, a previously cold prospect is first re-engaged with attractive soft offers (e.g. white paper and webinars), then in exchange for the desired soft offers Market2Lead's patent pending response collector intelligently extracts valuable prospect insights and monitors changes in purchase timing. These additional insights are then used to entice field sales to re-engage with the prospect, allow them to quickly tailor a solution that meets the prospect's needs, and thereby increase sales conversion.

"A major advantage in working with salesforce.com is the flexibility of the Appforce platform. Appforce allowed us to quickly develop a fully integrated solution that would have been difficult or impossible with many other CRM vendors in the market today. I believe that this new integrated solution will solve a pressing need in the lead generation area for many salesforce.com customers," said Clark Dong, CEO of Market2Lead, Inc.

Appforce is a complete on-demand platform that includes Appforce Builder, Appforce DB, Appforce API and the Appforce OS for development & deployment of multiple on-demand applications. Appforce provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM.

About Market2Lead

Market2Lead, Inc. (www.market2lead.com) offers a unique marketing automation application that increases B2B lead generation effectiveness. Through the combination of a sophisticated response collection technology and targeted soft offers, dead and previously non-productive leads are nurtured and resurrected back to life. A typical Salesforce.com customer can realize meaningful increase in the sales opportunity pipeline within 90 days. The popular Turbo Web2Lead product is a powerful lead response capture tool for those salesforce.com customers demanding more sophistication than what is currently provided by the basic web-to-lead form feature in salesforce.com. Market2Lead is headquartered in Santa Clara, California, with a development center near Hyderabad, India.

About salesforce.com

Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). The company's Salesforce family of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on demand. Appforce, salesforce.com's on-demand platform, allows customers to customize and integrate the Salesforce family to meet their unique business needs, and build whole new powerful applications quickly and easily. Appforce applications are available via AppExchange, salesforce.com's on-demand application sharing service. Customers can also take advantage of salesforce.com's world-class training, support, consulting and best practices offerings.

As of July 31, 2005, salesforce.com manages customer information for approximately 16,900 customers and approximately 308,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com services should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

Salesforce.com is a registered trademark of, and Appforce and AppExchange are trademarks of, salesforce.com, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

Contact Information

  • Media Contact:
    Neelesh Gurnani
    Market2Lead Public Relations
    408-907-2821 x705
    Email Contact

    Jane Hynes
    Salesforce.com Public Relations
    415-901-5079
    Email Contact