SOURCE: Market6, Inc.

March 07, 2007 10:31 ET

Market6 Enters Agreement With Kroger to Improve Store Inventory Systems

Leading Supermarket Retailer to Use New Store Order Forecasting Capability to Better Match Product Availability to Customer Demand

WALNUT CREEK, CA -- (MARKET WIRE) -- March 7, 2007 -- Market6, Inc. ( today announced an agreement with The Kroger Co., one of the nation's largest retailers, to help the retailer improve its ability to forecast inventory for individual stores. Under this agreement, Kroger will use Market6's innovative consumer demand forecasting technology, DemandChain Information Factory Forecast Engine.

The Market6 Forecast Engine has been integrated into Kroger's automated store replenishment system as part of Kroger's ongoing commitment to improve the overall shopping experience of its customers. Market6 technology enables Kroger to more accurately anticipate customer demand for specific items in stores.

"The Market6 Forecast Engine enables Kroger to improve inventory levels in order to continually satisfy our customers by providing what they want, when they want it," said Christopher Hjelm, Kroger's senior vice president and chief information officer.

"Our innovative technology improves retailers' ability to forecast accurately and quickly," said Bill Purcell, chief executive officer for Market6. "We are delighted that Kroger has chosen Market6 to help improve inventory on store shelves and create a better shopping experience for their customers."

About Kroger

Headquartered in Cincinnati, Ohio, Kroger is one of the nation's largest retail grocery chains. At the end of the third quarter of fiscal 2006, the Company operated (either directly or through its subsidiaries) 2,473 supermarkets and multi-department stores in 31 states under two dozen local banners including Kroger and Kroger Marketplace, Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith's and Smith's Marketplace, Fry's and Fry's Marketplace, Dillons, QFC and City Market. Kroger also operated (either directly or through subsidiaries, franchise agreements, or operating agreements) 774 convenience stores, 418 fine jewelry stores, 619 supermarket fuel centers and 42 food processing plants. For more information about Kroger, please visit our web site at

About Market6

Headquartered in Walnut Creek, California, Market6 provides innovative technologies and services for retailers and their suppliers to improve marketing, operations, and supply chain efficiencies. The Market6 DemandChain Information Factory is a consumer demand-driven inventory management system that optimizes store-level inventory. By delivering an accurate forecast of consumer demand and upcoming store inventory needs, Market6 enables retailers and suppliers of Fast Moving Consumer Goods to increase their sales and profitability by controlling out-of-stocks, spoilage and wasted inventory. For more information about Market6, visit

Contact Information

  • Press Contact:
    Bob Wilson
    Phone: (925) 262-8257
    Email: Email Contact