SOURCE: MarketBridge

February 06, 2007 08:36 ET

MarketBridge Builds on Life Sciences Practice With Appointment of Rick Mann

Industry Expert to Help Drive Further Expansion for Marketing and Sales Strategy Provider

BETHESDA, MD -- (MARKET WIRE) -- February 6, 2007 --MarketBridge, a leader in building high-growth Sales and Marketing operations for Fortune 500 companies, today announced the expansion of its Life Sciences Practice with the addition of Rick Mann as Vice President.

"MarketBridge is committed to applying its pioneering work on multi-channel economics and go-to-market strategies to an industry that is undergoing rapid transformation. Due to environmental, financial and competitive pressures, the Life Science industry must re-evaluate its marketing and sales models and bring these functions closer together," said Tim Furey, CEO of MarketBridge. "Hiring Mann will bolster our commitment to our Life Science clients and help leading pharmaceutical, medical supplies and medical equipment companies develop and implement sales and marketing strategies that can accelerate growth and profitability. The adoption of our Life Science-specific sales and marketing products, the first of which is SalesStream™, and other Performance-Driven Marketing solutions designed for this field, are fast-track starters for success."

Mann has more than 22 years of business experience, initially working in sales, marketing and managed care roles with pharmaceutical manufacturing companies like Astra Zeneca. During the past 10 years he has served in leadership roles within professional services organizations across research, interactive marketing and consulting disciplines. Most recently, Mann held an executive position with IMS, the pharmaceutical industry's leading provider of industry, pharmacy and physician data, where he led the consulting relationships for several of IMS' largest global pharmaceutical clients. He also led the design and deployment of their oncology franchise.

Mann, who holds a bachelor's degree in marketing and management from Indiana University, currently resides with his wife in Wilmington, DE. Mann will work from the soon-to-open MarketBridge office in Philadelphia, which will bring MarketBridge closer to their Life Science clients.

About MarketBridge

MarketBridge (www.market-bridge.com) is a leading provider of integrated Sales and Marketing consulting and managed services to Fortune 500 companies such as Microsoft, IBM, SAP, Merck, Philips, Siemens, MasterCard and BT. MarketBridge relies on a disciplined, empirical approach to help its clients design, build and manage marketing through sales processes that leverage traditional brand marketing and field sales channels with greater on-line, call center, and database marketing resources. MarketBridge is headquartered in Bethesda, Maryland with offices in San Francisco, Toronto and London.

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