SOURCE: MarketBridge

December 12, 2005 08:25 ET

MarketBridge Expands Sales and Distribution Practice With Appointment of Mark Donnolo

Industry Veteran to Help Sales and Marketing Strategy and Execution Provider Capitalize on Robust Growth Opportunities

BETHESDA, MD -- (MARKET WIRE) -- December 12, 2005 -- MarketBridge, a leader in optimizing high growth Sales & Marketing operations for Fortune 500 companies, today announced a significant expansion of its Sales and Distribution Practice with the addition of Mark Donnolo as Senior Vice President.

Industry veteran Donnolo will focus on helping companies develop and implement specific go-to-market strategies and sales effectiveness programs that accelerate growth and profitability. His expertise covers a broad range of functions, including sales strategy, customer segmentation, channel strategy, sales organization design and deployment, performance management, and incentive compensation. As a key industry consultant for the past 20 years, his experience spans multiple industries and horizontal specialties, including technology, telecommunications, business services, financial services, and manufacturing.

Based upon MarketBridge's pioneering work on mutli-channel economics, the Sales and Distribution Practice offers innovative best practices and proven methodologies that enable companies to build, organize and measure best-in-class sales models that drive increased sales coverage, growth and yield.

The practice comprises such sales disciplines as:

--  Enterprise channel planning -- multi-year quarter-by-quarter plans for
    customer and product segment coverage
--  Channel pilots and management -- in-market deployment, repositioning
    and measurement of sales channels, and the integration of channels across
    segments, accounts and transactions
--  Sales channel operational design -- comprehensive methods to architect
    new sales models for strategic account coverage, distribution channels,
    telechannels, and e-Commerce
--  SalesBridge -- highly trained outsourced telesales practice integrated
    seamlessly within a client's team-based selling model

"Every senior executive we hire brings unique strategic skills that match the needs of the business environment, and Mark Donnolo fits perfectly into that equation," said Tim Furey, CEO of MarketBridge. "Mark's experience covers many different functions and industries that all tie back to sales effectiveness, this expertise enables us to boost this practice to a new level."

Donnolo was most recently a Partner and Senior Vice President with Sibson Consulting, where he led the Sales & Marketing Effectiveness Practice and served on the firm's management team. Previously, he was a Vice President with The Alexander Group and a consultant with Siegel & Gale/Saatchi & Saatchi, both internationally respected marketing and advertising firms. Earlier, Donnolo was President of Fontis, a consulting and investment firm, the co-founder of CoalTek, an energy technology company, CEO of Biltmore Communications and President of InfraStream.

As a respected veteran of the industry, Donnolo regularly speaks on sales and marketing topics and has been widely quoted in leading business media, including Fortune, Sales & Marketing Management, Velocity, Workspan, American Way, and Marketing News.

Donnolo holds an MBA from the University of North Carolina at Chapel Hill and a BFA in Design from The University of the Arts in Philadelphia and currently resides in Atlanta, Georgia. Donnolo works with companies in the U.S. and internationally and is based in Atlanta.

About MarketBridge

MarketBridge ( is a leading Sales and Marketing professional services firm to Fortune 500 companies such as Microsoft, IBM, SAP, Merck, Philips, Siemens, MasterCard and BT. MarketBridge relies on a disciplined, empirical approach to helping its clients design, build, and manage marketing through sales processes that leverage traditional brand marketing and field sales channels with greater on-line, call center, and database marketing resources. MarketBridge is headquartered in Bethesda, Maryland, with offices in San Francisco, Toronto, and London.

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