SOURCE: MarketBridge

December 19, 2006 08:37 ET

MarketBridge Teams With Portable Ultrasound Device Leader SonoSite to Tap Physician Office Market

MarketBridge SalesStream™ Provides Turnkey Sales Channel That Integrates Field Sales Reps, Inside Telesales and Interactive Marketing to Access, Educate and Sell to Physicians

BETHESDA, MD -- (MARKET WIRE) -- December 19, 2006 --MarketBridge, a leader in building high-growth Sales and Marketing operations for Fortune 500 companies, has partnered with SonoSite, Inc., the world leader in hand-carried ultrasound, to bolster SonoSite's physician office channel sales in major U.S. metropolitan areas.

In a series of initiatives designed to double SonoSite's share of the growing physician office market, MarketBridge has deployed a combination of 25 field and inside sales professionals to market and sell ultrasound equipment. Combined with the use of cutting-edge, web-based demand generation and sales management tools, SalesStream has created for SonoSite an industry leading, multi-channel sales approach that expands market coverage at sales productivity levels significantly above traditional industry models.

SonoSite, in turn, has been able to focus its highly skilled direct sales organization on the company's core hospital point-of-care markets. SonoSite President and CEO, Kevin M. Goodwin, comments, "Through our relationship with MarketBridge, we look forward to achieving a much stronger presence in the physician office market as we move into 2007 and beyond. The physician office market represents an excellent growth opportunity for us and we believe our hand-carried ultrasound technology can play a major role in helping physicians deliver improved patient care."

Adds Tim Furey, MarketBridge CEO, "SonoSite represents a growing, innovative breed of companies that are reaping the benefits of new, technology-enabled marketing and sales processes. Our combination of field sales reps, interactive marketing and inside telesales channels is an innovative solution to increase sales volume by cost-effectively addressing difficult-to-access small/medium size customers with smaller sized transactions."

SalesStream is part of MarketBridge's rapidly expanding Performance-Driven Marketing solutions. Since 2004, MarketBridge has designed, built or managed more than 20 pay-for-performance, multi-channel marketing and sales programs for IT and medical technology clients such as Microsoft, SAP, IBM, Cisco, Siemens, Agilent, BT and MasterCard.

About MarketBridge

MarketBridge ( is a leading provider of integrated Sales and Marketing consulting and managed services to Fortune 500 companies such as Microsoft, IBM, SAP, Merck, Philips, Siemens, MasterCard and BT. MarketBridge relies on a disciplined, empirical approach to help its clients design, build and manage marketing through sales processes that leverage traditional brand marketing and field sales channels with greater on-line, call center, and database marketing resources. MarketBridge is headquartered in Bethesda, Maryland with offices in San Francisco, Toronto and London.

About SonoSite

SonoSite, Inc. ( is the innovator and world leader in hand-carried ultrasound. The company, headquartered near Seattle, is represented by eight subsidiaries and a global distribution network in over 75 countries. SonoSite's small, lightweight systems are expanding the use of ultrasound across the clinical spectrum by cost-effectively bringing high performance ultrasound to the point of patient care. The company employs approximately 500 people worldwide.

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