SOURCE: Marketbright


April 16, 2009 08:00 ET

Marketbright and FetchBack Host Free Webinar on Brand Recognition, Lead Generation

SAN BRUNO, CA--(Marketwire - April 16, 2009) -

WHAT: Marketbright, a leading on-demand marketing automation platform, will co-host a free Webinar with FetchBack Inc., the Retargeting Company, on best practices for developing brand recognition and generating quality B2B leads.

In the down economy, marketers must execute carefully to build brand awareness to maximize every dollar spent. Getting prospects to recognize a B2B company can be challenging and prospects that spend time on a company Web site, but leave and do not return, can eat into the corporate budget and increase the cost of sales.

Marketbright and FetchBack have teamed up to provide an informative Webinar on the issues facing B2B marketers and strategies to help increase the quantity and quality of leads, while lowering the cost per acquisition. FetchBack provides an innovative technology that "fetches back" prospects after they have left a Web site. Marketbright works with FetchBack to track campaign effectiveness and also manages automated marketing messages to prospects after they register online.

The Webinar, Retarget and Nurture: 2 Key Strategies for Powering B2B Brand Recognition, will help marketers:

--  Learn the basics of retargeting and how to increase return conversions
    by as much as 86%
--  Learn the basics of Lead Nurturing and how to improve post
    registration conversion by as much as three times
--  See real world examples and case studies of the strategies and best

Attendees will be eligible for the Marketbright and FetchBack Jump Start program, which gets marketing programs up and running in as little as 30 days.

WHEN: Thursday, April 23rd 2009 11:00am (PT)

WHERE: To register for the Webinar click here

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 10,000 users at companies such as Varonis, Serena Software, SAP Business Objects and Genesys to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at

About FetchBack

FetchBack ( is the Retargeting Company. On average, 98% of a Web site's visitors leave without converting. FetchBack 'fetches' them back to that site via the industry's most advanced Retargeting platform. FetchBack provides reach with ease across multiple networks, actionable analytics, and keyword targeted dynamic ads. FetchBack Retargeting is easy to implement, and maximizes the conversions that Retargeting has to offer.

Contact Information

  • Contact Information:
    Rachel Levine or Jason Mandell