SOURCE: Marketbright

Marketbright

February 25, 2009 08:00 ET

Marketbright Continues Rapid Growth After Strong 2008

Company Experiences 80% Growth, Retains More Than 97% of Customers Over Three Year Period

SAN BRUNO, CA--(Marketwire - February 25, 2009) - Marketbright, a leading on-demand marketing automation platform, today announced it has experienced 80% growth in both customers and revenue in 2008, in addition to stellar customer retention data that emphasizes the unique value of the company's integrated channel marketing solution. Marketbright also surpassed the 10,000-user mark in 2008.

Over the past three years, Marketbright experienced a remarkably low churn rate, retaining more than 97% of its customers from 2006-2008. This strong customer loyalty highlights Marketbright's ability to deliver tangible long-term value and help companies dramatically improve their marketing programs and strategies. As companies look to grow their business, streamline marketing and sales team collaboration, and boost lead generation in a time of increasing budget restraints, Marketbright's solution delivers rapid growth in sales and marketing leads and significantly increases lead-to-conversion rates.

"Marketbright offers a unique combination of sophisticated demand generation features with tools to support sales teams and channel partners throughout the purchase cycle," said David M. Raab, analyst and author of "The Raab Guide to Demand Generation Systems." "Its continued growth is a testament to the value companies gain from continuous cooperation between marketing and sales teams."

"Companies are continuing to modernize their sales and marketing team structures in order to most successfully convert prospects to customers and our very high customer loyalty speaks to the role Marketbright plays in driving revenue at every stage in the sales cycle," said Dom Lindars, CEO of Marketbright. "As sales and marketing teams look to streamline operations and more efficiently generate and close leads, we will continue to develop our platform to optimize our customers' ability to most effectively market and sell their products."

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 10,000 users at companies such as Varonis, Serena Software, SAP Business Objects and Genesys to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com.

Contact Information

  • Contact Information
    Rachel Levine or Leonora Stevens
    LaunchSquad
    415.625.8555
    Marketbright(at)launchsquad(dot)com