SOURCE: Marketbright

Marketbright

April 21, 2009 08:00 ET

Marketbright Expands Capabilities for Salesforce CRM Customers

Joint Customers Such as Serena Software Can Optimize Use of Salesforce CRM by Expanding Demand Generation, Lead Nurturing Activities

SAN BRUNO, CA--(Marketwire - April 21, 2009) - Marketbright, a leading on-demand marketing automation company, today announced new capabilities that enable marketing and sales organizations to quickly and easily optimize their use of Salesforce CRM, by more effectively leveraging prospect data for improved marketing campaigns and sales targeting. Marketbright provides Salesforce CRM customers a simple way to guarantee a steady flow of qualified leads into sales through robust lead scoring and segmentation capabilities. Built using the Force.com platform, Marketbright is immediately available for test drive and deployment on the Force.com AppExchange.

As companies look to become increasingly proactive in the sales process, manage leads more effectively, and create more customer conversions, sales and marketing teams are learning to collaborate and manage the flow of leads and data through new technologies and tools. Using Marketbright's on-demand solution, companies are able to improve sales targeting. As responses are generated in the Marketbright database, inbound lead traffic is scored to determine the qualified leads -- those ready for sales. Marketbright publishes the hottest leads into Salesforce CRM and tracks their progress through the sales cycle. In addition, Marketbright's solution leverages Salesforce CRM data to segment current customers in or out of specific marketing campaigns, whether that is making sure current customers do not receive irrelevant promotional offers or taking the opportunity to stage specialized campaigns for prospects pending interest.

"The process of integrating our Marketbright and Salesforce CRM data took us no time at all, and resulted in significantly improved communication between our sales and marketing teams," said Michaline Todd, director, corporate marketing at Serena Software. "Without engaging any outside or IT help, we were able to adjust the flow of leads and data between the two systems to meet our business needs. Our sales team has instantly benefited from improved responsiveness, and marketing teams are profiting from greater visibility into the ROI of their efforts."

Key benefits of Marketbright's integration with Salesforce CRM include:

--  Seamless, Easy Integration - Five-minute self-service setup allows
    Salesforce CRM users to view Marketbright-captured data, including survey
    responses, visited campaign pages and Web activity.
--  Simple Data Flow Control - Controls the integration and makes changes
    and updates without IT or consultants.
--  Sophisticated Lead Publishing Rules - Controls marketing updates based
    on Salesforce CRM lead status.
--  Lead Score Threshold Control - Enables users to "dial up or dial down"
    leads sent into Salesforce CRM.
--  Flexible Data Control - Controls all data values posted to Salesforce
    CRM.
--  Enables ROI on Marketing Activities - Provides powerful reporting into
    insight into marketing's influence on company revenue.
    

"With over 70% of our customers using Salesforce CRM, it made sense for us to develop a fast-integration path so they could easily create a unified sales and marketing approach," said Dom Lindars, CEO of Marketbright. "These new, expanded capabilities are now allowing our customers for the first time to truly maximize the number of high quality leads generated, actually nurture leads from start to finish and easily and accurately measure marketing's real impact on business."

For more information about Marketbright for Salesforce Appexchange, visit the company's Web site at: www.marketbright.com/salesforce/

About the Force.com Platform and AppExchange

Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM applications, more than 800 ISV partner applications like those from CODA and Fujitsu, and more than 100,000 custom applications used by salesforce.com's 55,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel.

Force.com is the fastest platform for building and deploying complex business applications. Unlike a stack of disparate client/server hardware and software products, Force.com unifies the development and deployment model from the database to the device, allowing developers to easily assemble applications with clicks, components and code, and then instantly deploy them on salesforce.com's trusted global infrastructure. Customers and partners are using Force.com to build all kinds of business applications from supply chain management to compliance tracking, brand management, accounts receivable, claims processing applications and much more.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the Force.com AppExchange marketplace at http://www.salesforce.com/appexchange/.

About Marketbright

Marketbright provides an on demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead scoring and nurturing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Serena Software, VMware and Avid. Marketbright is headquartered in San Bruno, Calif. For more information, visit the company's Web site at www.marketbright.com.

Contact Information

  • Media Contact:
    Rachel Levine or Jason Mandell
    LaunchSquad
    marketbright(at)launchsquad(dot)com
    415.625.8555