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Marketbright Grows Customer Base by 43% in Q1 2009
Strong Customer Adoption Reinforces SaaS Marketing Automation Provider's Market Leadership and Customer Satisfaction
| Source: Marketbright
SAN BRUNO, CA--(Marketwire - May 5, 2009) - Marketbright, the
leading on-demand marketing automation platform, today announced
significant customer expansion of 43% in Q1 2009 versus Q4 2008. Recent
customer wins include ACL, Cittio, Cloudweaver, Hart Scientific, Long View
Systems, Maratona Marketing, Triple Point Technology and Virtual Causeway.
With these new customer wins, Marketbright has surpassed 20,000 users, a
significant milestone that highlights the company's sustained growth and
customer satisfaction with Marketbright's unique channel
marketing solution.
Marketbright also announced today that Mark Jarvis, the former CMO of
Oracle and Dell, joined their advisory board. Mark brings with him decades
of marketing experience and will play an important role in the company's
continued growth and development.
"As Marketing Automation consultants, we know the tools. We chose
Marketbright due to its lead nurturing and management programs, which
emphasize listening closely to customer feedback, communicating proactively
and building relationships," said Cari Baldwin, founder of Maratona Marketing.
"Marketbright's flexible, on-demand architecture allowed us to start
utilizing the platform and drive rapid growth in quality leads right out of
the gate."
"We considered several different marketing automation vendors in our
search, but were incredibly impressed with Marketbright's quick and simple
implementation process," said Darryl Praill, CMO at Virtual Causeway. "The Marketbright solution not only
significantly improves our ability to generate, nurture and close customer
leads, but it closes the gap between sales and marketing, leading to a far
more proactive and collaborative sales process."
Marketbright's significant growth this past quarter is testament to the
company's ability to help customers dramatically improve their marketing programs and strategies with very limited
up-front risk and investment. Marketbright continues to meet its customers'
demand
generation needs by delivering key upgrades to its product to support
its unique "nurture"-based approach to marketing automation. The
company is also leading the charge in "social selling," with its
recently-introduced Prospect Portal, an interactive membership management tool
which uses a social networking paradigm to create a stronger bond between
sales, marketing and the customer.
"Our substantial customer growth this past quarter speaks to our commitment
to delivering innovative solutions and consistent, reliable service and
support," said Dom Lindars, CEO of Marketbright. "As companies look to grow
their business, streamline marketing and sales team collaboration, and
boost lead generation in a time of increasing budget restraints, we will
continue to support them with a solution that delivers rapid growth in
sales and marketing leads and significantly increases lead-to-conversion
rates."
About Marketbright
Marketbright delivers the leading software-as-a-service marketing
automation solution, enabling more than 20,000 users at companies such as
Varonis, Serena Software, SAP Business Objects and Genesys to make contact,
manage leads and convert prospects to customers. Marketbright's full suite
of integrated applications includes campaign management, email marketing,
event management, landing page creation, lead scoring, lead nurturing and
membership management. The company is privately held and headquartered in
San Bruno, Calif., and can be reached at http://www.marketbright.com