SOURCE: Marketbright

Marketbright

May 05, 2009 08:00 ET

Marketbright Grows Customer Base by 43% in Q1 2009

Strong Customer Adoption Reinforces SaaS Marketing Automation Provider's Market Leadership and Customer Satisfaction

SAN BRUNO, CA--(Marketwire - May 5, 2009) - Marketbright, the leading on-demand marketing automation platform, today announced significant customer expansion of 43% in Q1 2009 versus Q4 2008. Recent customer wins include ACL, Cittio, Cloudweaver, Hart Scientific, Long View Systems, Maratona Marketing, Triple Point Technology and Virtual Causeway. With these new customer wins, Marketbright has surpassed 20,000 users, a significant milestone that highlights the company's sustained growth and customer satisfaction with Marketbright's unique channel marketing solution.

Marketbright also announced today that Mark Jarvis, the former CMO of Oracle and Dell, joined their advisory board. Mark brings with him decades of marketing experience and will play an important role in the company's continued growth and development.

"As Marketing Automation consultants, we know the tools. We chose Marketbright due to its lead nurturing and management programs, which emphasize listening closely to customer feedback, communicating proactively and building relationships," said Cari Baldwin, founder of Maratona Marketing. "Marketbright's flexible, on-demand architecture allowed us to start utilizing the platform and drive rapid growth in quality leads right out of the gate."

"We considered several different marketing automation vendors in our search, but were incredibly impressed with Marketbright's quick and simple implementation process," said Darryl Praill, CMO at Virtual Causeway. "The Marketbright solution not only significantly improves our ability to generate, nurture and close customer leads, but it closes the gap between sales and marketing, leading to a far more proactive and collaborative sales process."

Marketbright's significant growth this past quarter is testament to the company's ability to help customers dramatically improve their marketing programs and strategies with very limited up-front risk and investment. Marketbright continues to meet its customers' demand generation needs by delivering key upgrades to its product to support its unique "nurture"-based approach to marketing automation. The company is also leading the charge in "social selling," with its recently-introduced Prospect Portal, an interactive membership management tool which uses a social networking paradigm to create a stronger bond between sales, marketing and the customer.

"Our substantial customer growth this past quarter speaks to our commitment to delivering innovative solutions and consistent, reliable service and support," said Dom Lindars, CEO of Marketbright. "As companies look to grow their business, streamline marketing and sales team collaboration, and boost lead generation in a time of increasing budget restraints, we will continue to support them with a solution that delivers rapid growth in sales and marketing leads and significantly increases lead-to-conversion rates."

About Marketbright

Marketbright delivers the leading software-as-a-service marketing automation solution, enabling more than 20,000 users at companies such as Varonis, Serena Software, SAP Business Objects and Genesys to make contact, manage leads and convert prospects to customers. Marketbright's full suite of integrated applications includes campaign management, email marketing, event management, landing page creation, lead scoring, lead nurturing and membership management. The company is privately held and headquartered in San Bruno, Calif., and can be reached at http://www.marketbright.com

Contact Information

  • Media Contact:
    Rachel Levine or Jason Mandell
    LaunchSquad
    415-625-8555
    marketbright(at)launchsquad(dot)com