SOURCE: Marketbright

September 17, 2007 07:00 ET

Marketbright Introduces Two New Marketing Solutions on Salesforce.com's AppExchange

Marketbright's Enterprise Website Management and Channel Marketing Solutions Now Available for Salesforce.com Customers

SAN FRANCISCO, CA--(Marketwire - September 17, 2007) - Salesforce.com Dreamforce Conference -- Marketbright (http://www.marketbright.com/tmm/?5781) today announced the availability of two new solutions for salesforce.com's AppExchange marketplace. Marketbright's Enterprise Website Management enables Salesforce users to improve customer experience by managing their Web sites from within Salesforce. The company's Channel Marketing offering provides a complete partner campaign management solution to help companies manage their reseller, distributor and other partner efforts. A total of three Marketbright applications are now available for salesforce.com's AppExchange, as Marketbright's eMarketing Enterprise has been available on the AppExchange since May. The announcement was made today at Dreamforce '07, salesforce.com's User and Developer Conference.

Companies today are finding that their Web presence is a critical part of sales and customer relationship efforts. Marketbright's Enterprise Website Management solution offers self-service content management, menu-level integration with Dreamweaver and Contribute, and membership and profile management; helping customers accelerate their Web site capabilities, drive sales, and clearly link Web site performance with demand generation while improving overall customer experience.

In addition, Marketbright's Channel Marketing solution enables any company that manages a channel of partners, distributors, or resellers to allow those partners to run online campaigns without having to build an e-marketing system of their own. This goes beyond the traditional practice of posting zipped template files on a partner extranet in hopes that a partner will use them. Using this solution, channel marketing managers can empower their channel partners to run demand generation programs on their behalf through a subdomain, while maintaining control over the brand and gaining visibility into the results. Combined with Marketbright's existing eMarketing Enterprise, already available on AppExchange, these solutions provide customers with a robust, all on-demand solution to meet their largest marketing and demand generation challenges.

"Salesforce.com's AppExchange has proven a great vehicle for us to drive sales and awareness of the Marketbright offerings," said Erik Bower, president of Marketbright. "With the introduction of two of our key products -- Marketbright Enterprise Website Management and Channel Marketing -- onto the AppExchange, we look forward to offering salesforce.com customers a broad suite of solutions for demand generation and management."

"The thousands of installs of hundreds of different on-demand applications clearly demonstrate the incredible momentum of the AppExchange as the world's on-demand application marketplace," said George Hu, Chief Marketing Officer, salesforce.com. "Marketbright's solutions extend Salesforce Marketing applications to help customers manage their ongoing demand generation activities -- from marketing campaigns, to Web sites, to channel marketing campaigns."

Force.com Platform and the AppExchange

Force.com is the on-demand platform for the next generation of business applications. Force.com reinvents traditional customization and integration and enables the creation of a whole new generation of on-demand applications that go beyond client/server computing. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, enabling all the innovation that Force.com unleashes to benefit the entire on-demand community.

The AppExchange economy continues to expand as thousands of salesforce.com customers have installed thousands of on-demand business applications available on the AppExchange, found at http://www.salesforce.com/appexchange.

About Marketbright

Marketbright provides an on-demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead qualification and nurturing, and gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customers' interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Business Objects, Serena Software, EVault, and Selectica. Marketbright is headquartered in San Bruno, CA. For more information, visit the company's Web site at http://www.marketbright.com/tmm/?5781.

Contact Information

  • Media Contact:
    Zenobia Godschalk
    ZAG Communications
    Email Contact
    678.799.8279