SOURCE: Marketbright

April 28, 2008 08:30 ET

Marketbright Uses Social Media in New Offering to Enhance Customer Experience

Brightsite to Create Collaborative Environment Between Customers, Sales, Marketing

SAN BRUNO, CA--(Marketwire - April 28, 2008) - Marketbright, the only on-demand emarketing solution with an integrated web content management platform, today launched Brightsite, a new product that uses aspects of social networking to create a stronger bond between sales, marketing and the customer. Brightsite effectively creates the equivalent of a B2B shopping cart for enterprise web sites.

"While many companies use landing pages and microsites to interact with their client companies, it is often difficult to maintain such sites as vital collaborative communications tools," said Erik Bower, president of Marketbright. "By using Facebook-style collaboration and Amazon-like recommendations, Brightsite enhances the customer experience by managing their experience and touch points with your company seamlessly."

Brightsite provides a plug-and-play membership management tool for any enterprise website. Brightsite also provides the customer with a member account page with links to all events and offers they have accessed in the past, their account team, and other account-specific information, creating an easy-to-access history for new team members.

Customer members also can invite their colleagues into a private, shared collaborative space. The new, interactive and personalized widgets can be easily introduced into existing web sites.

Brightsite also allows greater, seamless cooperation between sales and marketing teams, allowing a customer's microsite to become a branding tool with enhanced collaboration opportunities and fresh content. With Brightsite, the marketing team will be able to blast new content, but it will look customized for the sales person's named accounts. Sales personnel will be able to review beforehand to ensure appropriateness of offers/content, to block the content, or to put a personalized note and pick and choose which items get forwarded on to their customers.

"Many microsites fail to keep pace with the evolving relationship between customer and vendor," Bower said. "Do you wish your customers spent as much time on your site as they do on Facebook? That's what we're aiming for."

About Marketbright

Marketbright provides an on demand marketing automation solution which allows companies to implement self-service campaign execution and demand generation, automate lead scoring and nurturing, and to gain visibility into closed-loop campaign-to-cash metrics via real-time dashboards. The integrated marketing platform results in a full 360-degree view of your customer's interactions, and this information is used to route only valuable, qualified leads into your sales CRM. Marketbright's customers include Serena Software, VMware and Avid. Marketbright is headquartered in San Bruno, CA. For more information, visit the company's Web site at www.marketbright.com.

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