SOURCE: Business Marketing Association

Business Marketing Association

March 01, 2010 11:13 ET

Marketers Discover the Secrets to Becoming Invaluable to Their Organizations at Business Marketing Association's March Keynote Luncheon

PHILADELPHIA, PA--(Marketwire - March 1, 2010) - Today's difficult economic environment is challenging workers at every turn. Those without jobs are struggling to find them. Those with jobs are stressed about keeping them, while others are trying to figure how to get ahead with their current employers rather than jumping ship. This is particularly true in marketing, which has been devastated by the downturn. The Philadelphia Business Marketing Association (BMA) is helping local marketers struggling with all these issues.

David Harkleroad, CMO - Managing Director, Global Marketing at Hay Group will be the next guest presenter at the BMA's upcoming Keynote Luncheon event. Harkleroad, who has been the CMO for Hay Group for more than three years, will share his employment secrets, including how to communicate with your CFO, executives and board members in a way they understand. His tips will help marketers demonstrate their value to ensure their continued employment and will show others how to help grow their careers.

Hay Group is a global management consulting firm that works with leaders to transform strategy into reality. It develops talent, organizes people to be more effective and motivates them to perform at their best. Its focus is on making change happen and helping people and organizations realize their potential.

The event takes place March 9th at the Down Town Club, 6th and Chestnut Streets, Philadelphia. It starts at 11:15 and includes networking and lunch.

Space is limited. So register online now at

Also, PBMA can be accessed through LinkedIn, Facebook, and Twitter.

About the Business Marketing Association

Begun in 1922 as the National Industrial Advertising Association, the Business Marketing Association today represents a lifetime of expertise in business-to-business marketing and communications. For more than 80 years, the BMA has been the pre-eminent service organization for professionals in this vital industry. The Philadelphia BMA chapter, launched earlier this year, is dedicated to improving professional skills and networking for business-to-business professionals through hosted educational events, panel discussions, expert guest speakers, instructional webinars and social and networking events. The chapter also includes 'having fun' in its list of objectives!

Contact Information