SOURCE: Applied Educational Alliance

Consumer & Shopper Insights: Link Behavioral Science Insights to Marketing Strategies

May 28, 2013 07:00 ET

Marketers, Insights Professionals, and Behavioral Scientists Assemble to Form the 2013 Consumer and Shopper Insights Applied Educational Alliance

A Unique Meeting of the Minds at the Cross Section of Business and Academia Will Convene August 2013 to Discuss the Integration of Behavioral Science Insights Into Marketing Strategies

ST. LOUIS, MO--(Marketwired - May 28, 2013) - The Consumer and Shopper Insights Applied Educational (AE) Alliance announces their 2013 Assembly, an opportunity for marketers to learn powerful behavioral science-based insights to produce sales-optimizing consumer and shopper buying behavior. The three-day Assembly is entitled Exposing and Leveraging Hidden Forces Along the Path to Purchase: Applying State-of-the Art Learning and Direction from the Behavioral Sciences.

"The Assembly is not a traditional conference. There won't be a mad rush to attend myriad sessions occurring in multiple locations. It's designed to be a small, intimate gathering so that participants can become connected with the leaders and other attendees," said Paul Conner, Co-founder of the AE Alliance, and CEO of Emotive Analytics.

The Assembly will be facilitated by experienced consumer and shopper insights practitioners and prominent behavioral scientists, focusing on exposing and leveraging Hidden Forces that drive consumer and shopper decisions. Hidden Forces are phenomena that influence consumer and shopper decisions and behavior in ways that are either not known, not admitted to, or don't seem rational to consumers themselves or the marketers charged with leveraging them. Prominent sources of hidden forces are the subconscious, emotions, incidental cues, and non-rational thinking. 

"The goal of the Assembly is for insights and marketing professionals to glean insights from cutting edge behavioral science research and adapt these insights to their current business challenges. They'll learn unbiased truths from neuroscience and behavioral economics experts, without the marketing spin. They won't be 'sold to' as is common at so many conferences, and they'll emerge as thought leaders within their companies," said Liz Boyd, Co-founder of the AE Alliance, and President of LB Insights, a shopper insights consultancy.

The Assembly is brought to you by the shared partnership of Emotive Analytics, LB Insights, and Sentient Decision Science in collaboration with behavioral scientists from Stephen M. Ross School of Business at the University of Michigan and The University of North Carolina's Implicit Social Cognition Labs. It is scheduled for August 14-16, 2013 at University of Michigan. There are several ways to participate with a range of budgets. For more information and to register, visit www.appliededucationalalliance.com.

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