SOURCE: imc2

June 01, 2005 15:32 ET

Marketers Know What the Competition Is Doing Online, Without Ever Visiting a Website

Announcing SiteInformant, an Automated Website Monitoring Service

DALLAS, TX -- (MARKET WIRE) -- June 1, 2005 -- Marketers who have struggled to manually keep track of their competitors' online activities can now be automatically notified of every website change, simply by opening their email -- thanks to SiteInformant. SiteInformant is the first offering developed by Informant, Ltd., a newly formed division of imc2.

SiteInformant is an automated website monitoring service that has changed the way marketers track their competitors' online activities. With SiteInformant, marketers no longer have to spend time searching through their competitors' websites looking for changes. The system scans entire websites or specific pages within a website every day, capturing each new change.

Marketers can easily keep tabs on their competitors' brand and positioning changes, new product offers and promotions, pricing strategies, product portfolio and corporate news -- all without a single visit to a competitor's site.

SiteInformant's proprietary technology seeks out and highlights changes in copy and images, and shows when pages or files are added or removed from a monitored website. When changes are discovered, subscribers automatically receive an email notification containing easy-access hyperlinks to the specific change reports. The Web-based, password-protected report archive captures a snapshot history of the changed pages, noting what the original page looked like and what the specific changes were.

"We created SiteInformant in response to our clients' need for an easy, automated way to keep track of what their competition is doing online," stated Doug Levy, president and founder of imc2, parent company of Informant, Ltd. "Manually tracking competitors' websites is tedious, time consuming and potentially inaccurate, not to mention the fact that important changes might be missed. Not many people have time to track every page of every site every day. SiteInformant does that for our clients. Automatically."

SiteInformant is available as a subscription service for clients. It is also being licensed to competitive intelligence providers and marketing agencies to complement their service offerings to their clients.

To learn more about SiteInformant, please visit

About Informant, Ltd.

Informant, Ltd., a division of imc2, delivers solutions to help clients effectively and efficiently monitor interactive-based activities. Informant, Ltd. is dedicated to leveraging years of experience providing full-service market analysis, web-application development and strategic consulting to develop effective intelligence solutions that provide timely, relevant, competitive information and insights. For more information about Informant, Ltd., please visit

About imc2

imc2, an independent interactive agency, is dedicated to helping its clients achieve their business objectives through interactive marketing. imc2, with offices in Dallas and New York City, has more than 190 employees and provides full-service interactive services to a broad and diversified client base, including Procter & Gamble, Johnson & Johnson, Pfizer and Omni Hotels. For more information about imc2, please visit

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