SAN FRANCISCO, CA--(Marketwired - Aug 3, 2016) - For today's global brands and agencies to maximize budgets and return on investment, it is more critical than ever to evaluate social media ad performance during campaigns across multiple accounts, channels and unique markets. In fact, eMarketer predicts by 2017 paid social spending will reach nearly $36 billion, representing 16 percent of digital ad spend globally*, ever increasing the need for more insights into social media campaigns. Currently, brands rely on post-campaign reports to evaluate the effectiveness of their spending against campaign objectives without real-time insight into how a campaign is performing.
Responding to these changing dynamics with their customers and the market, Sysomos, the social intelligence company that delivers actionable insights for business, today announced general availability of Sysomos Paid Social Analytics. Sysomos Paid Social Analytics measures social media campaigns to uncover media buying insights for targeting optimization to drive reach, engagement and conversion. Marketers now have near real-time insights that assist in decision making to drive targeted social advertising campaigns and on demand reporting.
Sysomos Paid Social Analytics enables marketers to aggregate Facebook and Instagram paid insights through the Business Manager API with unprecedented access to near real-time ad performance across more than 80 metrics, regardless of which ad tech platform is executing the buy. Additionally, marketers now have a single lens view of their organic page insights, audience demographics and paid campaigns from all ad accounts. This empowers social marketers to rank and reallocate spending to top performing creative, audience targets, ad type and more. Further, they can now engage in real time with audiences commenting on dark posts, marrying traditionally disparate community management teams and media buying agencies into a synergist relationship which is not dependent on a single interface. This facilitates world-class customer service across all branded content to drive new customer acquisition and improve brand health.
"Big data is only optimized by using it dynamically. Sysomos Paid Social Analytics has helped us drive our business and that of our customers by enabling us to make immediate decisions by optimizing campaign performance across creative, audiences, placement, channels and spend," said Sam Ahmed, Chief Marketing Officer, MasterCard APAC. "It's imperative that we turn insights into actionable commercial opportunities."
In action, Sysomos Paid Social Analytics enables marketers to:
- Aggregate and benchmark KPIs across ad accounts, brand, channels and markets
- Identify top and bottom ad creative and audiences for near real-time optimization
- Enable real-time engagement across ads accounts to increase customer acquisition and loyalty
- Share top creatives and audiences to all markets to lift regional campaign performance
"As marketers focus their ad strategy more and more toward paid social, there is a greater need for actionable insights to help them modify and improve their campaigns and effectively reach their customers," said Mark Young, chief marketing officer of Sysomos. "Paid media is evolving from static A/B testing to a focused strategy driving engagement much deeper than a click or impression. With Sysomos Paid Social Analytics marketers know what ads are the strong performers -- or aren't delivering results as expected -- enabling them to quickly make the needed adjustments so advertising objectives are easily exceeded with less spending."
To learn more about Sysomos Paid Social Analytics or to schedule a demo, please click here. Join us on August 17th for a live webinar on paid social media best practices and how to optimize campaign creative and targeting.
*Source: "Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015," eMarketer, http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357
Sysomos is a global leader in social analytics and insights, offering a portfolio of powerful tools that enable companies to measure and report social media success across earned, owned and paid channels; harness the power of their communities; and find conversations and topics that matter most to their business. Powered by the industry's most advanced data science platform, Sysomos currently serves world-leading agencies and more than 80 percent of global brands, empowering businesses to take smart action from data-based insights, all in real time. Learn more at Sysomos.com.