TORONTO--(Marketwire - June 26, 2012) - Ask any small business owner to list his or her greatest marketing challenges and they will probably cite time constraints, lack of budget and limited knowledge of digital and social media communications. Marketwire Resonate for Small Business is a new online social communications platform that gives marketers the collective expertise of a digital content creator, PR professional, SEO guru and community manager. For a limited time, early adopters in the United States can take advantage of a full-year's access to the platform and its premium features, and distribute ten news releases for a fixed price of $3,000.00.
Taking early advantage of Marketwire Resonate for Small Business gives marketers much more than just a package deal for news release distribution. This industry-leading platform also includes real-time document collaboration, SEO and social media analytics. Small business owners and entrepreneurs can now create and distribute smarter, richer content that is better tailored to the wants and needs of their audiences, and can also schedule regular content publishing into their overall marketing communications strategy without adding additional resources or budget.
Marketwire Resonate for Small Business: A Must-have Business Tool
Marketwire Resonate for Small Business gives marketers the ability to:
- Create content (text, graphics, video, etc.) on a web-based platform;
- Collaborate with colleagues, partners and vendors in real time;
- Optimize content with the industry's most robust SEO tools;
- Ensure quality and manage language translations with editorial support;
- Distribute content to traditional media outlets and the social web; and
- Measure performance with detailed on-demand reporting.
Marketwire Resonate for Small Business is the first solution to fully integrate news release distribution with real-time SEO content optimization tools and social media research technology. Users of the platform can create and enhance their content on the fly based on keyword performance data, and they also have the ability to tap into conversations taking place across social networks. As a result, news releases and other digital content can become more useful and impactful among key audiences and influencers in traditional and social media. Access to these premium collaboration, SEO and social insights features is available only to those who subscribe to the Marketwire Resonate for Small Business early adopter program.
Currently available exclusively to U.S.-based small businesses, Marketwire Resonate rolls out to the general business market later this year.
Tim Lambertus, Senior Vice President, Marketing and Product Strategy
"The customers who've already tried Marketwire Resonate for Small Business have told us that what makes it unique is the ability to use detailed social and SEO data to write their content in line with best practices for search optimization, and in tandem with social trends and buzz. Real-time collaboration means multiple authors can work on the same news release from initial draft through to final approvals, and that makes for a more agile creation process."
Every day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.
For everyone from a start-up to a Fortune 500 enterprise, Marketwire is a social communications company that provides its clients with powerfully simple solutions: Global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement. Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.