SOURCE: Marketfish


September 07, 2011 09:15 ET

Marketfish Announces Advisory Partnership With the Venture Development Center, Inc.

Alliance Extends Company's Reach and Presence in the Market, Signifies VDC's Endorsement of the Marketfish Mission and Platform

SEATTLE, WA--(Marketwire - Sep 7, 2011) - Marketfish, a self-service lead generation platform for list marketing, today announced it has signed a partnership agreement with The Venture Development Center, Inc. (VDC), an advisory services firm. During this three-year alliance, Marketfish and VDC will work together to further expand Marketfish's distribution network in the list marketing industry. The alliance also indicates VDC's support for Marketfish, and its endorsement of the company's mission and technology platform.

Known for its deep experience and many contacts in the information services industry, VDC has provided its clients critical guidance in identifying information-based assets and sources, developing innovative product and distribution concepts, and creating business plans for their monetization. With VDC's experience and expertise in mind, the goals of its agreement with Marketfish are threefold. First, VDC will leverage its established relationships in the information services industry to help Marketfish make critical inroads with potential distribution partners and reach new markets. Second, VDC will help shape ideas for the company's future products based on VDC's knowledge of information services and the list marketing industry. Finally, VDC will work with Marketfish to augment its already vast inventory of permission-based e-mail marketing lists with a cache of new ones.

Aside from the guidance and relationship-building benefits, the alliance is also an endorsement of Marketfish's platform and mission, indicating VDC's enthusiasm about Marketfish's potential and value to the list marketing industry.

"I immediately recognized the incredible value Marketfish's game-changing technology platform brings to the list marketing industry, and I'm excited to see what more we can do with it when we pair the company with the right partners," said VDC's President, CEO and Founder Dr. Charles Stryker, who is also set to join the Marketfish board of advisors. "Certainly, by tapping into our resources and relationships, we will push forward Marketfish's mission and strengthen its foothold in the market."

"A key milestone for our company is garnering the attention of industry influencers to advance Marketfish's mission and goals," said David Scott, founder and CEO of Marketfish. "VDC's reputation for opening doors at the right level in an organization will help us navigate this challenge, and ultimately uncover new opportunities to drive our business forward."

About The Venture Development Center, Inc. (
Founded in 1992, The Venture Development Center, Inc. (VDC) is an advisory & investment services firm with deep experience and contacts in the information services industry. VDC works with business information companies to complement, expand, or revitalize product offerings. VDC's portfolio includes many early-stage firms with unique technology and/or content. VDC works with its clients to monetize their data assets by: productizing the data (standardizing, formatting, documenting), identifying prospects and/or buyers of the company, and developing marketing approaches.

VDC's client portfolio includes both public and private firms. All have information-based assets they seek to monetize and cover a broad array of industries. VDC has an active, ongoing dialogue with venture capital and advisory services communities, is frequently called upon to assess commercialization opportunities, and its opinion and participation is widely sought for board participation.

About Marketfish (
Marketfish is a 100% self-service lead generation platform. The service makes building and executing targeted list marketing campaigns quick and easy. With more than 250 demographic categories to choose from, Marketfish's cloud-based platform enables users to reach their perfect audience in seconds, build a campaign, and then track performance using real-time data. With a pay-by-campaign model, users only pay for what they use. Founded in 2008, Seattle-based Marketfish is currently funded by Rustic Canyon Partners, Javelin Venture Partners, and Accelerator Ventures. For more information or a free test drive of the platform, please visit

Contact Information

  • Media Contact
    Jennifer Rivera Ridless
    BOCA Communications
    Email Contact
    +1-415-738-7718 x5
    512 2nd Avenue Suite 201
    Seattle, Washington 98104
    (206) 905-1090