SOURCE: Marketfish


September 21, 2011 09:15 ET

Marketfish Gains Access to New Cache of Highly Targeted and Unique Records Through Deals With SMA Communications and ArcaMax Publishing

Partnerships Signify Company's Commitment to Providing the Industry's Most Comprehensive Inventory of Permission-Based Records

SEATTLE, WA--(Marketwire - Sep 21, 2011) - Marketfish, the only self-service lead generation platform for list marketing, today announced that it has acquired two new lists of more than 19.2 million targeted, unique records from email advertising database company SMA Communications and syndicated newsletter publishing company ArcaMax Publishing. The new data will help Marketfish continue to grow its substantial inventory of business-to-consumer (B2C) records. The new records will give customers more high-quality inventory, from recognizable brand-name list owners with reliable opt-in records, to leverage for their lead-generation campaigns.

The SMA Communications and ArcaMax Publishing relationships reflect Marketfish's continuing commitment toward growing its supply of permission-passed lead-generation records. This increase in the variety and volume of records across categories makes it even easier for marketers to target the right customers for their offers, and find new, loyal clients.

Today, Marketfish customers have access to:

  • More than 200 million highly targeted email records available for immediate use in the Marketfish application
  • Almost 100 unique filters within the records, including financial, household and individual data

With its records from SMA Communications and ArcaMax Publishing, Marketfish is continuing its efforts to provide the largest, most comprehensive inventory of lead-generation records available. The company will continue to grow its record inventory at a steady pace. The end result -- the highest number of targetable records in the lead-generation industry -- will benefit both Marketfish customers and the industry at large.

About SMA Communications (
SMA Communications is a wholesale data provider of email, phone and postal records. Originally established as a premier provider of data within the political arena, SMA has broadened their services over the years to include append solutions, specialty lists, B2B lists, and bulk internet data. Their experience and vast knowledge of the market allows clients to communicate with the right people at the right time.

About ArcaMax Publishing (
ArcaMax publishes family-friendly consumer content online and emails more than 300 daily newsletter features to 3.5 million subscribers. It is a central resource online for readers to enjoy popular syndicated features that they used to read in the newspaper. The company also operates BookDaily, a book sampling site connecting authors and readers by distributing sample book chapters.

About Marketfish (
Marketfish is a 100% self-service lead generation platform. The service makes building and executing targeted list marketing campaigns quick and easy. With more than 250 demographic categories to choose from, Marketfish's cloud-based platform enables users to reach their perfect audience in seconds, build a campaign, and then track performance using real-time data. With a pay-by-campaign model, users only pay for what they use. Founded in 2008, Seattle-based Marketfish is currently funded by Rustic Canyon Partners, Javelin Venture Partners, and Accelerator Ventures. For more information or a free test drive of the platform, please visit

Contact Information

  • Media Contact
    Jennifer Rivera Ridless
    BOCA Communications
    Email Contact
    +1-415-738-7718 x5