SOURCE: Marketfish


October 04, 2011 09:15 ET

Marketfish 'Goes Postal' With New List Rental Platform for Direct Mail

Marketfish Hallmarks -- Time Savings and Precise Targeting -- Carry Over to New Offering

SEATTLE, WA--(Marketwire - Oct 4, 2011) - Marketfish, a self-service lead generation platform for list marketing, today launched the Marketfish Platform - Postal Edition. Available this month, the new offering mirrors Marketfish's popular email platform, extending the same time-saving benefits and precision targeting advertisers require when executing direct mail campaigns.

Acquiring address lists for lead generation campaigns -- whether email or direct mail -- is a time-intensive task for advertisers. The traditional list rental process can take weeks, sapping precious time that could instead be spent on sales or growing the business. Marketfish already solved this problem for email campaigns with its flagship Marketfish Platform, which is revolutionary in its ability to deliver real-time access to targeted lists in a matter of 30 minutes or less. Now, with the introduction of the Postal Edition, Marketfish does the same for advertisers at any small business, agency or enterprise who want to run an effective, efficient direct mail campaign.

Like the Marketfish Platform, the Postal Edition is unique in the industry, enabling marketers to build campaigns quickly and easily by providing free access to a SaaS-based platform designed to generate targeted postal address lists. Users may even execute integrated marketing campaigns, incorporating both postal and email, for an extended marketing reach into vast new audiences. (Existing Marketfish customers can complement their email marketing efforts with direct mail campaigns, all from within one platform.)

Additional highlights of the Postal Edition include:

  • Same intuitive user interface with more than 100 filters to streamline identification of target populations in real time
  • Complete control over campaign size and budget
  • Postal list downloads within minutes of purchase
  • Full refunds for bad addresses
  • National Change of Address (NCOA) support

"Acquiring targeted lists for lead generation campaigns has never been so easy, or so fast," said David Scott, founder and CEO of Marketfish. "With the Postal Edition, we're helping marketers reach their target audiences using postal lists in a mere fraction of the time it took before. More importantly, we're empowering them with the opportunity to focus on business growth and success."

The Marketfish Platform - Postal Edition is available immediately. Users who have established a free account will have full access to the Postal Edition; tours are available to those without an account. Please visit for more information.

About Marketfish (
Marketfish is a 100% self-service lead generation platform. The service makes building and executing targeted list marketing campaigns quick and easy. With more than 250 demographic categories to choose from, Marketfish's cloud-based platform enables users to reach their perfect audience in seconds, build a campaign, and then track performance using real-time data. With a pay-by-campaign model, users only pay for what they use. Founded in 2008, Seattle-based Marketfish is currently funded by Rustic Canyon Partners, Javelin Venture Partners, and Accelerator Ventures. For more information or a free test drive of the platform, please visit

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