SOURCE: Marketfish


September 07, 2011 09:15 ET

Marketfish Names Elizabeth Wehden New Director of Client Services

Marketing Agency Veteran Joins Marketfish to Oversee Growth of Existing Customer Base

SEATTLE, WA--(Marketwire - Sep 7, 2011) - Marketfish, a self-service lead generation platform for list marketing, today announced that the company has named Elizabeth Wehden, a marketing industry veteran, as its director of client services. Ms. Wehden has more than a decade of experience developing client relationships for leading agencies such as Wunderman and Razorfish. She will report to Marketfish Chief Executive Officer Dave Scott.

"We're excited to welcome Elizabeth Wehden to our leadership team," Scott said. "She is a highly talented executive who will help us extend our commitment to users of the platform. With Elizabeth on the team, we will raise the bar for customer satisfaction and build long lasting relationships."

"Marketfish is a truly innovative solution with a strong value proposition that was designed with its clients in mind," said Wehden. "I'm thrilled to be joining this team of trailblazers in the lead generation industry. Good relationships and growth go hand-in-hand, and I see nothing but opportunity ahead for Marketfish."

As Director of Client Services, Ms. Wehden will be based out of Marketfish's new, larger Seattle offices, located in the Collins Building close to the company's old offices. Ms. Wehden will be responsible for creating and nurturing long-term relationships with top-tier clients. She joins Marketfish from the marketing giant Wunderman, where, as an Account Director, she drove national and international relationship marketing initiatives for the Microsoft Partner Network. Before Wunderman, Ms. Wehden worked for more than a decade at the interactive pioneer Razorfish, where she led digital media and website development accounts for multiple industries. Prior to Razorfish, Ms. Wehden consulted for PricewaterhouseCoopers. She graduated from the Wharton School at the University of Pennsylvania.

About Marketfish (
Marketfish is a 100% self-service lead generation platform. The service makes building and executing targeted list marketing campaigns quick and easy. With more than 250 demographic categories to choose from, Marketfish's cloud-based platform enables users to reach their perfect audience in seconds, build a campaign, and then track performance using real-time data. With a pay-by-campaign model, users only pay for what they use. Founded in 2008, Seattle-based Marketfish is currently funded by Rustic Canyon Partners, Javelin Venture Partners, and Accelerator Ventures. For more information or a free test drive of the platform, please visit

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