SOURCE: Marketfish


June 21, 2012 09:15 ET

Marketfish Platform for Record Purchase Delivers Options to Rent or Buy Highly Targeted Records

New Fully Automated Platform Leverages 100 Real-Time Filters for Precise Targeting and Full Suite of Tools for Greater Flexibility in Suppression

SEATTLE, WA--(Marketwire - Jun 21, 2012) - Marketfish, a fully automated lead generation platform for list marketing, today unveiled the Marketfish Platform for Record Purchase. Available immediately, the new platform leverages features that have become Marketfish hallmarks -- automation, precision targeting through 100 demographic and psychographic filters, and real-time campaign analytics -- and incorporates options to rent or purchase specific records for marketing and sales campaigns. The Marketfish Platform for Record Purchase also provides the unique ability to suppress records based on email or company domain, contributing to the platform's overall ease of use and flexibility.

The fully automated Marketfish Platform provides the foundation for this latest release, ensuring familiarity for existing users. Now, using the Marketfish Platform for Record Purchase, advertisers can augment the features and functionality of the original platform with the option to purchase a set of highly targeted records that includes email contact information, USPS-optimized postal addresses, company-specific data and B2B telephone data to supplement ongoing lead volume goals. Advertisers opting to purchase can choose from Marketfish's more than 19 million records. Alternately, they may rent lists (useful for one-time email or direct mail campaigns) using Marketfish's more than 500 million high-quality records. Whether purchasing records or renting lists, campaigns will yield greater results, thanks to Marketfish's 100 real-time filters that enable advertisers to identify just the records they need.

Greater flexibility in suppression -- that is, by email or company domain, a feature unique to Marketfish -- rounds out the latest release and speaks to Marketfish's commitment to maintaining only high-quality lists. The Marketfish Quality Guarantee supports this: Any purchased record with incorrect information can be uploaded to the platform for a credit toward a subsequent campaign.

"The Marketfish Platform for Record Purchase provides a level of flexibility not yet seen in the industry," said Dave Scott, CEO and founder of Marketfish. "Supplement this with the Marketfish approach, which incorporates automation, precision targeting and real-time reporting, and you have the one tool every advertiser needs to execute successful lead-generation campaigns."

New users may explore or sign up for an account free of charge. Payment is collected only when records are rented or purchased. Please visit to try it today.

About Marketfish
Marketfish is the only fully automated lead-generation platform that offers free access to an online marketplace of permission-based, third-party marketing lists, the ability to build and execute a marketing campaign in under 30 minutes, and a cutting-edge suite of analytics tools that deliver detailed customer insight in real time. Founded in 2008, Marketfish services more than 600 agency and enterprise clients. The company is funded by Rustic Canyon Partners, Javelin Venture Partners and Accelerator Ventures. For more information or a free test drive of the platform, please visit To gain a better understanding of the challenges list marketers face, please view our video:

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