SOURCE: Marketfish


November 08, 2011 09:15 ET

Marketfish Spurs Paradigm Shift in List Marketing Industry With Data Appends That Enable Real-Time Counts

Now Augmented by More Than 100 Filters From Epsilon and Rapleaf, Marketfish Delivers Industry's Most Targeted Results for Advertisers, List Owners and Consumers

SEATTLE, WA--(Marketwire - Nov 8, 2011) - Marketfish, a self-service lead generation platform for list marketing, today unveiled a groundbreaking innovation in its Marketfish Platform. Now, Marketfish includes a data appending process of more than 100 filters, enabling unprecedented real-time counts into all Marketfish-managed lists. With this latest feature, Marketfish offers advertisers the most targeted and relevant marketing campaigns in the industry today, delivering real-time counts at unrivaled speeds, and reducing query time from hours -- if not days -- to mere seconds.

Today's result-driven advertisers wage an uphill battle to reach their most targeted audience through list marketing. More often than not, rented lists yield incomplete information, offer only four or five filters, and lack real-time visibility into the data. As a result, ideal targets are not reached, while valuable time and advertising dollars are wasted.

In an ongoing effort to revolutionize list marketing and bring the industry into the 21st century, this newest innovation enables Marketfish to effectively eradicate database query latencies. Marketfish now incorporates a data append process that uses more than 100 filters -- 20 times the current industry standard -- for real-time counts. When advertisers use the refined and accurate data in an appended list, within seconds they will see a complete picture of the customers they are targeting. They can then send emails and direct mail offers uniquely relevant to their customers' interests. Additionally, because Marketfish charges significantly less than the industry standard for each filter used, advertisers also save money at the outset. List owners, for their part, can rent out records that are accurate and more likely to return positive results to the advertiser. Ultimately, by maintaining an elevated standard for highly targeted lists, Marketfish enables the entire list marketing industry to grow by connecting advertisers and leads in a manner that is beneficial to both.

"As a full-service marketing agency, it's crucial that we help our customers reach their ideal targets," said Ludmila Palasin, vice president, media director at RIVET Global. "The ability to use real-time counts has changed the playing field for us, and ensures we deliver even higher-quality marketing returns for our customers."

"In the past, marketers have had to work manually to find counts on lists they are interested in," said Dave Scott, CEO of Marketfish. "By appending every record on our platform with hundreds of data elements, we can provide advertisers with real-time counts in seconds, rather than days."

While Marketfish's partnerships with Epsilon, a multichannel marketing firm, and Rapleaf, a data aggregator, have made it possible to offer real-time counts as a feature of the Marketfish Platform, both companies present different approaches to filtering data. Marketfish believes this diversity is a strength, and that it ensures the delivery of more accurate data. In fact, due to the flexibility of the platform, Marketfish plans to introduce more appending partnerships over time.

The real-time counts feature is available immediately as part of the Marketfish Platform. Please visit for more details. For a better understanding of the challenges advertisers face in list marketing, please view our video:

About Marketfish (
Marketfish is a 100% self-service lead generation platform. The service makes building and executing targeted list marketing campaigns quick and easy. With more than 250 demographic categories to choose from, Marketfish's cloud-based platform enables users to reach their perfect audience in seconds, build a campaign, and then track performance using real-time data. With a pay-by-campaign model, users only pay for what they use. Founded in 2008, Seattle-based Marketfish is currently funded by Rustic Canyon Partners, Javelin Venture Partners, and Accelerator Ventures. For more information or a free test drive of the platform, please visit

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